PR Fuel: Press Release News, Resources & Public Relations Tips - Page 46 of 94

Press Release Trends for the New Year

December 26 2012

Press releases may have a “classic” feel to them since they’ve been around so long, but they go through trends just like anything else does. And while you may not be aware of it, the basic press release is changing all the time.

2013 will be no different. Although it’s tough to say exactly what they will be, the … Read more

Need Some Inspiration?

December 17 2012

Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.

Sometimes what we really need is a good kick in the pants, some gr… Read more

How to Develop an “Alternate Reality Game” (ARG)

December 14 2012

You’re scouring the Internet for fun when you stumble across a mysterious message post. Somebody found a weird website and they can’t figure out what to make it. You click and find yourself similarly baffled.

The website is just a jumble of numbers and weird pictures. You start to get a little freaked out by … Read more

How to Expand Your Customer Base Without Angering Your Core

December 13 2012

We’ve all seen it – the business that makes a desperate grab to expand its customer base with some crazy tactic that explodes in their face. You can see it coming, and most likely they can too, but they feel like there’s no avenue left to them. Once you get tired of selling to the same people and want to expand, it… Read more

With Print Media on the Decline Will Journalists Be More Open to Your Story?

December 11 2012

It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.

However, their heartbreak and struggle c… Read more

5 Easy Ways to Use Video Marketing for PR

December 10 2012

Public relations is all about communication. These days, there are more ways to communicate with your audience — whether it be the media or customers — than ever before. One highly effective way to communicate is through video.

People spend hours each month browsing video sharing sites like YouTube, wat… Read more

How to Not Make a Journalist Hate You When You Call

December 06 2012

Sometimes, you need to pick up the phone to talk to a journalist. Maybe you want to follow up on a press release you sent them, or maybe you need to get in touch with them quickly to retract a press release you sent too early or to correct some information you gave them.

Whatever the reason, when you pick up the pho… Read more

4 Apostrophe Mistakes to Avoid

December 04 2012

Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to call the grammar police over, I beg to differ. Misusing an apostrophe can change the meaning of words and an e… Read more

Why You Shouldn’t Put Too Many Links In Your Press Releases

December 03 2012

By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine rankings (even though it shouldn’t be the only link building tactic you use).

However, that doesn’t mea… Read more

Yahoo! Fantasy Football Crash — A Lesson in Crisis Management

November 20 2012

Fun facts: It’s estimated by the Fantasy Sports Trade Association that upwards of 34 million people are playing fantasy football this year in the U.S. and Canada. This is up by approximately 60 percent in the last 5 years. In fact, if you are a male, odds are 1 in 5 that you are playing fantasy football. I think … Read more