If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press releases too, especially as we see more and more small businesses turning to releases as ways to market online … Read more
Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average T… Read more
Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects.
One of the most important parts of any email is the subject line.
Avoiding certai… Read more
Let me begin by saying that I’m no grammar Nazi. However, the fact is that for many people, grammar and mechanics will make or break whether they put any stock into your writing. So if you want them to take you seriously, which you obviously do, you should underst… Read more
Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough for me.
In all seriousness, writer’s block is something we all deal with from time to time. Whether you’re str… Read more
Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone has a blog in the niche you’re targeting doesn’t necessarily mean you should spend your time building a relationship with them and pitching them. Yes, smaller blogs can still offer g… Read more
Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it will go no place fast. Press releases are bits of news that others will hopefully use to create a compelling s… Read more
In most cases, you’ll probably find media interviews to be a pleasant experience. The average business doesn’t find itself plagued with controversy, so the chances of you being blindsided by a reporter probably aren’t all that great.
However, there may come a time when a reporter does hit you with a tough … Read more
Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be.
From my experience, there are 3 main goals you have every ti… Read more
Communicating effectively with your employees is essential to creating a happy, productive workplace. When you communicate well with your employees, you can build good relationships with them, and when you do that, you can: