PR Fuel: Press Release News, Resources & Public Relations Tips - Page 45 of 95

English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.”

Thomas Jefferson showed a similar love for brevity when he quipped, “The most valuable of all talents is that of never using two words when one will do.”

Nietzsche also had somethin… Read more

In the world, the term “spin” has a fairly negative connotation. We think of mega corporations or politicians trying to get out of trouble for something naughty they did or a TV station leaving out information because their owners have an interest in the story being squashed.

But that’s not the only meanin… Read more

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.

Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more

Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:

1. Optimize your site.
2. Write a few pieces of content per month.
3. Spin that content into a million other pieces of content.
4. Post the content in as many places as possible to g

Tell me if this sounds familiar: You have a great story, so you write a press release. You then send that one press release out to everyone on your media list — local newspaper reporters, editors at national publications, bloggers, TV/radio people, etc.

Admit it, you’ve done this. Probably all of us are gui… Read more

Links in Press Releases

As you undoubtedly know, one of the major SEO benefits of online press release distribution is that you can build links back to your website. By thoughtfully embedding links in your press releases, you can drive traffic back to your website and help bolster your search engine ranki… Read more

If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press releases too, especially as we see more and more small businesses turning to releases as ways to market online … Read more

Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average T… Read more

Why Email Subject Lines Are Important

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects.

One of the most important parts of any email is the subject line.

Avoiding certai… Read more

How to Punctuate Quotes in Your Press Releases

Let me begin by saying that I’m no grammar Nazi. However, the fact is that for many people, grammar and mechanics will make or break whether they put any stock into your writing. So if you want them to take you seriously, which you obviously do, you should underst… Read more