Is Your Press Release Full of Fragments or Run-on Sentences?
As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual content (although that is an issue, as people put up release after release for links with no real newsworthy c… Read more
When to Retract or Correct a Press Release
Retracting a Press Release
To retract a press release means to officially withdraw or take back the statement or information that was previously disseminated to the public and the media. This is usually done when the information in the original press release is found to be incorrect, misleading, or no lo… Read more
Mastering the Fine Art of Writing with Brevity
English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.”
Thomas Jefferson showed a similar love for brevity when he quipped, “The most valuable of all talents is that of never using two words when one will do.”
Nietzsche also had somethin… Read more
Spinning a Narrative
In the world, the term “spin” has a fairly negative connotation. We think of mega corporations or politicians trying to get out of trouble for something naughty they did or a TV station leaving out information because their owners have an interest in the story being squashed.
But that’s not the only meanin… Read more
How to Make a Long Press Release Easier to Read
In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.
Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more
Should You Use Google’s New Tool to Disavow Links to Old Press Releases?
Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:
- Optimize your site.
- Write a few pieces of content per month.
- Spin that content into a million other pieces of content.
- Post the content in as many places as possible to g
Are You Sending Everyone the Same Press Release?
Tell me if this sounds familiar: You have a great story, so you write a press release. You then send that one press release out to everyone on your media list — local newspaper reporters, editors at national publications, bloggers, TV/radio people, etc.
Admit it, you’ve done this. Probably all of us are gui… Read more
The Dos and Don’ts of Linking in Press Releases
Links in Press Releases
As you undoubtedly know, one of the major SEO benefits of online press release distribution is that you can build links back to your website. By thoughtfully embedding links in your press releases, you can drive traffic back to your website and help bolster your search engine ranki… Read more
8 Grammar Mistakes to Avoid in Press Release Writing
If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press releases too, especially as we see more and more small businesses turning to releases as ways to market online … Read more
4 Ways You Can Be More Efficient At Social Networking
Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average T… Read more