PR Fuel: Press Release News, Resources & Public Relations Tips - Page 43 of 94

Well, it finally happened. The dreaded day when you wake up and realize those 10,000 emails in your inbox means you’re going to have a very bad day…week…month. You or another member of your team posted something online or your company ran a commercial and now thousands of people are clamoring for your head. … Read more

A friend of mine is a movie aficionado, so much so that he started a movie review website. He’s one of those film buffs that can’t just tell you if a movie is “good” or “bad.” If you ask him, you better be prepared to sit down for a while and have a working idea of film theory.

After many hours of discussion with him, … Read more

Newsflash—the internet is flooded with crappy content. Among that crappy content are thousands, if not millions, of worthless press releases. You know the kind. You’ve probably read a few of them when you first started writing press releases and you scoured the web looking for examples. You know—the re… Read more

How to End a Press Release

The last part of a press release typically follows a standard format with specific components:

The key elements for ending a press release are:

1. Boilerplate section: A brief company description
2. Media contact information: All relevant details for press inquiries
3. End notation:

It’s always upsetting when you contact someone from your favorite company or brand only to find out they’re extremely rude or uncaring. You like to think just because their product is awesome that they must be cool as well, but that’s not always the case. Whether it’s hubris or ignorance, some company reps … Read more

Case studies are an incredibly powerful marketing and PR tool. In fact, in the 2012 B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute, 70 percent of B2B marketers said that they believe case studies are an effective marketing tool. It was one of the highes… Read more

Make no mistake—press release writing is a specialized skill. However, that doesn’t mean that the skills I’ve acquired from years of writing press release don’t carry over to other forms of writing that I do. Writing press releases has absolutely made me a better all-around writer. How?

• The more I write,

When communicating with your customer base, you may make the mistake of thinking they run the show. After all, they have all the money, which you desperately want and need. They have the desire to buy from you so you naturally feel like you have to cater to their every whim.

For the most part that’s true. Howev… Read more

You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more… Read more

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!”

But denial has to be taken into account when des… Read more