PR Fuel: Press Release News, Resources & Public Relations Tips - Page 42 of 94

Every business owner wants to take advantage of the major holidays like Christmas or Fourth of July. These cultural common denominators are fairly easy ways to rally public opinion, plus there’s no need to reinvent the wheel. Everyone knows to expect deals on Black Friday, after all. However, if you’re j… Read more

David Ogilvy was one of the original mad men. He was one of the most famous copywriters ever, and he built a huge, successful ad agency that’s still around to this day. Needless to say, there’s a lot we can learn all these years later from Ogilvy …even about press release writing.

In 1982, Ogilvy sent out a memo … Read more

Being a good writer doesn’t automatically mean that you can be a good press release writer. Press release writing is its own beast, and while there are certainly some skills from other types of writing that will help you write great press releases, there are also some traits unique to press release writing … Read more

Let me get one thing straight from the beginning—in no way am I writing this post to encourage you to stop writing press releases. I’ve seen some people say that it’s okay to give up press release distribution in favor of using your blog as a news distribution channel. I highly disagree with this approach. I t… Read more

If you want to get the word out about your nonprofit, you need to have a strong public relations strategy. Good PR is what will help you spread the word about your cause, attract more activists, build trust with donors, and keep your organization growing so you can continue to do what you do best.

Before you st… Read more

When the topic of getting media coverage comes up, we spend all of our time talking about how to get said coverage, as if that’s the only thing you need to do. But the truth is that once you land that media coverage you so desire, your job isn’t over. It’s not time to sit back and celebrate yet. You still have some w… Read more

Many people believe that you should take advantage of every media interview you’re offered. They say that if there’s a chance to get your name out there, you do it.

I disagree.

Not every media interview opportunity is worth accepting. I’m of the belief that it’s best to be selective and to weigh the pros and c… Read more

It stands to reason that if you want to get press for your company you shouldn’t piss off the people who can give it to you. Media relations is an incredibly important component of getting publicity, and unfortunately, it’s a component that a lot of people mishandle. Too many time, overly eager business peo… Read more

Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is g… Read more

Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you know will work on a large scale, but may have other consequences; hence your hesitation to actually use it.

In pol… Read more