In 2024, 86.4% of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts.
However, crafting a compelling press release for an event requires more than just … Read more
In the fast-paced world of business, maximizing return on investment (ROI) is a top priority for companies looking to thrive and grow. Small businesses especially face their share of challenges when it comes to achieving a healthy ROI. Around 40% of small businesses will eventually become profitable, … Read more
In the competitive landscape of modern business, making a strong first impression is essential. A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they’re more familiar with, even if they’re more expensive than competitor brands. That’s the po… Read more
According to the U.S. Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 million. In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid marketing strategy are essential.
It serves as the gat… Read more
In today’s competitive landscape, building a strong brand presence is crucial for business success. Utilizing effective brand tactics can help your company stand out in a crowded market They can also help attract new customers and increase brand loyalty.
As much as 85% of organizations have bra… Read more
As you grow your brand, promoting it and your products is vital for success. From pay-per-click and social media advertising to content and email marketing, you have plenty of options. However, in this digital era, there’s one powerful tool that’s often underutilized: press releases.
Ac… Read more
The digital landscape is a bustling marketplace overflowing with brands vying for your attention. You launch a groundbreaking product, secure a dream partnership, or smash a company goal. But amidst the constant social media churn, your exciting news risks getting lost in the shuffle.
How can you ensu… Read more
You’ve written a great press release, and it’s ready to be sent to the media. But how can you reach out in a way that will get your press release read and written about?
Today we’re diving into the important step of contacting the media. We’ll talk about how to send a press release v… Read more
You’ve written an amazing press release, now what’s the best way to distribute it to the media?
Unless your press release is only of interest to the local media, the fastest, easiest and best way to maximize the results from your press release is to use a press releas… Read more
There are few better ways to shine the spotlight on your company than through an event. Getting together influential people in a room and networking offers opportunities like no other.
But don’t let all that event planning fall flat with a half-empty room. Use … Read more