Top Crisis Communication Plan Examples for Your Business
You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid crisis communication plan is crucial.
A crisis commu… Read more
12 Key Elements of a Robust Media Relations Strategy
Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Your competitors, with less innovative offerings, are dominating headlines and capturing market attention. This could be happening because your media relations strategy … Read more
12 Best Practices to Maintain a Media Contact List
You built your media list, had an exciting news story, and heard nothing but crickets. When that happens, you might feel like PR has been a complete failure, but it’s not.
Often, a few simple tweaks can make the difference between a campaign that falls flat and one that goes viral. If you have a media co… Read more
Hiring a PR Service: Understanding Your Distribution Options
You want your press release to effectively reach the right readers at the right time. But how can make that happen?
The answer is partnering with a PR service to optimize your distribution strategy!
Today, we’re diving into targeted and national distribution options, crafting the perfect press r… Read more
Leveraging PR for Your New Product Launch Strategy
Launching a new product is an exciting time for any business. It’s your chance to show the world what you’ve been working on and get people buzzing about your latest creation. But to make sure your launch is a success, you need to have a solid PR strategy in place.
PR, or public relations, is all a… Read more
Press Releases and SEO: Tips for Expanding Your Reach
Many press releases don’t meet their intended reach. You may publish on various websites, but often, they disappear into the online void, unseen by your audience. Press releases alone can struggle to compete in today’s information-saturated world.
Press releases and SEO go together. Wi… Read more
How to Write a Press Release for an Event With Persuasive Language
In 2024, 86.4% of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts.
However, crafting a compelling press release for an event requires more than just … Read more
ROI Tracking: Effective Strategies that Will Improve Your ROI Quickly
In the fast-paced world of business, maximizing return on investment (ROI) is a top priority for companies looking to thrive and grow. Small businesses especially face their share of challenges when it comes to achieving a healthy ROI. Around 40% of small businesses will eventually become profitable, … Read more
How to Maximize Your Company’s Initial Credibility Through Press Releases
In the competitive landscape of modern business, making a strong first impression is essential. A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they’re more familiar with, even if they’re more expensive than competitor brands. That’s the po… Read more
10 Common Mistakes Most New Businesses Make When Creating a Brand Promotions Campaign
According to the U.S. Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 million. In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid marketing strategy are essential.
It serves as the gat… Read more