How to Monitor Social Media for Potential Crises
When it comes to a business crisis scenario, we’re talking about a very real possibility of your company facing some legitimate damage. These damages could include any of the following:
- Reputation damage—customers simply stop trusting you
- Lost productivity—employees lose focus, executives are for
Is There a Writing Style You Should Use for Good PR?
There are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience.
On… Read more
How to Use Your Secret Weapon—Body Language
You’ve heard how important body language is, but you probably don’t realize just how important it really is. We’ve been talking a lot about media interviews and how you should or should not handle them. Most of that has to do with your prep work and how you actually answer the questions. But there’s another k… Read more
Dealing with Picky Journalists and Editors
Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YO… Read more
4 Vital Elements to Include in Your Press Release
Think your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one. If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete!
Check out the following four things that are abso… Read more
Sometimes Thinking Inside the Box Works Best
Everyone’s heard the “think outside the box” saying enough over the years. It’s such a cliché that I’ve heard of some offices that have banned the phrase because everyone was too busy rolling their eyes to engage in discourse. It’s become a catch-all saying when a manager wants his or her employees to do thi… Read more
How Building Brand Advocates Can Save You During a Crisis
Many crises are avoidable, should you have a system for crisis monitoring in place. The more proactive you are, the less likely you are to face one. However, that does not guarantee you’ll make it through the life of your business without an issue. No one is bulletproof. Even the most upright companies can f… Read more
Can Ignoring a Crisis Make it Disappear?
When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or pe… Read more
Maintaining Your Reputation as a PR Pro
Whether you work for a small company or a huge corporation or even work for yourself, you know how important reputation is in the PR business. Essentially it’s the word of mouth of the industry; just like the product or company you represent, if word gets out it’s no good, people won’t buy it. It doesn’t matte… Read more
Rebuilding Your Brand’s Reputation after a Crisis
What do you do if your brand’s reputation takes a major hit? Repairing a damaged image is essential to your survival, but it’s not going to be easy. Just ask BP, Toyota, Tiger Woods, Lance Armstrong, Carnival Cruise Lines, or any other brand that has suffered a PR disaster in recent years. Recovering from th… Read more