PR Fuel: Press Release News, Resources & Public Relations Tips - Page 39 of 94

The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a website the press release should invite readers to learn more about the company or issue it’s talking about. If it doesn’t do this, and readers immediately forget about the company, the press release has … Read more

Have you ever heard the phrase “the exception that proves the rule?” When you have a steadfast, unwavering rule, it’s inevitable something comes up that breaks it entirely. But when it does, it just shows how true the rule was in the first place because the exception is so “huh?” worthy.

The same goes for pre… Read more

When it comes to a business crisis scenario, we’re talking about a very real possibility of your company facing some legitimate damage. These damages could include any of the following:

• Reputation damage—customers simply stop trusting you
• Lost productivity—employees lose focus, executives are for

There are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience.

On… Read more

You’ve heard how important body language is, but you probably don’t realize just how important it really is. We’ve been talking a lot about media interviews and how you should or should not handle them. Most of that has to do with your prep work and how you actually answer the questions. But there’s another k… Read more

Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YO… Read more

Think your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one.  If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete!

Check out the following four things that are abso… Read more

Everyone’s heard the “think outside the box” saying enough over the years. It’s such a cliché that I’ve heard of some offices that have banned the phrase because everyone was too busy rolling their eyes to engage in discourse. It’s become a catch-all saying when a manager wants his or her employees to do thi… Read more

Many crises are avoidable, should you have a system for crisis monitoring in place. The more proactive you are, the less likely you are to face one. However, that does not guarantee you’ll make it through the life of your business without an issue. No one is bulletproof. Even the most upright companies can f… Read more

When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or pe… Read more