PR Fuel: Press Release News, Resources & Public Relations Tips - Page 38 of 94

Rebranding isn’t easy. Don’t believe me? Just Google “failed rebranding attempts” and take a look at the results on the first page. You’ll find example after example of companies that have tried to rebrand only to see their efforts fail. And not no-name companies either. We’re talking household n… Read more

The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more

Is there ever a time to step a toe over the line? While most of our time as PR pros is making sure we don’t intentionally drive people away, once in a while someone suggest a campaign that has the potential to do just that…  And it works! But how?

If you’ve decided to run a controversial PR campaign, you had b… Read more

What’s the most important aspect of a media kit? Is it eye-catching images? Fact-filled data sheets? Spot-on statistics? While all these things are important, the most vital thing you should put into your media kit is your personality.

That’s because a media kit isn’t just to convey information and show … Read more

One of my favorite ways to get media coverage and to become a go-to source for reporters is by using HARO. For anyone who doesn’t know, HARO is a free service that connects journalists with sources for their stories by sending out daily emails with queries from reporters. If you’re subscribed to HARO, you si… Read more

You’re never going to make everyone happy in life and the sooner you realize that, the better off you’ll be. However, when it comes to that business you run, well you can’t really afford to adopt that “brush it off” attitude. Why? Well, bottom line is that more customers equal bigger profits. Conversely, lo… Read more

When writing a press release, one of the most important things is to make sure your message gets delivered clearly. That’s why you need to make sure you avoid using jargon and buzzwords in your press releases. The average person won’t understand what you’re saying, and it will kill your press release. This … Read more

The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a website the press release should invite readers to learn more about the company or issue it’s talking about. If it doesn’t do this, and readers immediately forget about the company, the press release has … Read more

Have you ever heard the phrase “the exception that proves the rule?” When you have a steadfast, unwavering rule, it’s inevitable something comes up that breaks it entirely. But when it does, it just shows how true the rule was in the first place because the exception is so “huh?” worthy.

The same goes for pre… Read more

When it comes to a business crisis scenario, we’re talking about a very real possibility of your company facing some legitimate damage. These damages could include any of the following:

• Reputation damage—customers simply stop trusting you
• Lost productivity—employees lose focus, executives are for