When you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over key sound bites in your head, studying your notes, and working your butt off to get ready for your big momen… Read more
Rejection isn’t something that most of us handle well. From the time we were kids and a little boy or girl we had a crush on shot us down, we’ve never gotten used to the painful sting and disappointment of rejection. And the fact is that any kind of rejection sucks. It’s not just in love. Rejection in your busine… Read more
Business owners love Twitter more and more with each passing day, but one of the consequences of so many new users is seeing the same mistakes over and over! Every day I notice one business doing this, that or the other to majorly anger their customer/fan base. To help them and you out, here are five things you … Read more
As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more
Networking events can be amazing – you’ll meet countless people you would never be able to interact with otherwise in a face-to-face environment. They also give you a chance to make some strong business connections that can grow into a opportunities later on.
They can also be a total nightmare – if you let t… Read more
Before you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.
There are several guidelines to keep in mind before yo… Read more
After completing a press release you naturally want everybody in the world to read it. Friends, neighbors, and every journalist you can find an email, phone number, or physical address for in the continental US and beyond would love it if it was up to you. The release is naturally the most important thing in … Read more
It’s easy to become frustrated when nobody will pick up your press release. You send it out a hundred times a week and get three “no thank you” messages and a whole lot of nothing. It’s incredibly frustrating, especially when you know you have a real, legit press release with a real message behind it.
It can be … Read more
Rebranding isn’t easy. Don’t believe me? Just Google “failed rebranding attempts” and take a look at the results on the first page. You’ll find example after example of companies that have tried to rebrand only to see their efforts fail. And not no-name companies either. We’re talking household n… Read more
The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more