Is there such a thing as a perfect press release title? Obviously there are good and bad ones: titles that grab attention and titles that are easily skipped. But as far as perfect, does such a thing exist?

Of course there’s no such thing as “the” perfect press release…but there is such a thing as “a” press rele… Read more

Need help with your press release efforts? Looking at samples of press releases is often the best way to know if you’re doing the best job with your own writing. One tendency is to stick to the past and look at press releases that have been successful before.

Instead, try reading recent ones and keeping up wit… Read more

Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more

We live in an egocentric culture. Many of us are lead to believe, from day one, that the world should revolve around us. It’s all about me, me, me. Well, it sounds great in theory, but it just isn’t true. And if that’s the way you choose to run your business, well…you’re going to fail.

Case in point: networking. … Read more

Sponsoring an Event?

Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.

Questions to Ask Before Sponsoring an Event

Whenever you sponsor an event, you’re spending m… Read more

Apologizing is never an easy thing to do. Even if it comes quickly to you, being humble and accepting blame is still a tough thing to swallow. After all, you have to admit that what you did was not only the wrong thing to do but so wrong it hurt someone physically, mentally, or spiritually. When you think about i… Read more

Reddit—it’s uncharted territory for most businesses. And who could blame them? The site is full of people just looking to rain on someone’s parade. The “Redditors” (as they like to be called) are notorious for their cynical, glass-half-empty attitudes and are ready, willing, and able to call out any BS t… Read more

I’ll be perfectly honest with you. Sending a press release the right way costs money. If you can’t write very well, you’ll need to pay someone to write your press release for you. But even if you do write your own press releases, you’ll still need to get them in the hands of the right reporters, and that costs mo… Read more

Do you often feel like you write a press release, distribute it, and then it goes off to die a sad, lonely death? A lot of people struggle with gaining visibility for their press releases. Fortunately, there are some easy things you can do to make your press releases more visible and more shareable.

With thes… Read more

It seems like I can’t go a day without seeing a link to a BuzzFeed article. Whether it’s 34 Things That Will Make ‘90s Girls Feel Old or 18 Shocking But True Celebrity Facts, people go crazy for BuzzFeed’s content. The popular site was valued at $200 million earlier this year, so clearly they’re doing somethi… Read more