PR Fuel: Press Release News, Resources & Public Relations Tips - Page 34 of 94

I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most important lesso… Read more

Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases, they act like two separate families living in the same town. Maybe they see each other from time to time in passing, but they aren’… Read more

It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that mea… Read more

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said something ridiculous and gotten into a ton of trouble over it. The news is reporting it on a constant loop. You realize your press release job just got that muc… Read more

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethin… Read more

Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on suddenly cleaning up my act, but it happened in no time flat anyway. If I didn’t learn how to organize my career would’ve gone up in smoke in no time. T… Read more

Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recent… Read more

Whether you’re using Kickstarter, Indiegogo, or another crowdfunding website, you need to find ways to get people interested in your project and giving out their hard-earned money. If you don’t, your campaign might fail and your project could fall on its face.

PR and social media can really help you get t… Read more

For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it was on a mission to “kill the press release,” people started to take notice, and some questioned whether they should follow suit… Read more

I’ve always believed that the better you know a reporter, the more effectively you can pitch them. When you truly understand a reporter’s interests, his or her audience, how he or she likes to be pitched, and other important details, you’re better equipped to create a personalized pitch they’ll notice an… Read more