PR Fuel: Press Release News, Resources & Public Relations Tips - Page 31 of 94

Is Your Client an Idiot?

February 09 2015

SShort answer: Yes.

Long answer: Probably.

I don’t know if the heat is getting to people or what, but lately I’ve been hearing some horror stories from PR people about their clients. In every case I’ve analyzed the PR person has been right and the client has been woefully wrong. Unfortun… Read more

How to Guarantee Your Press Release Won’t Be Read

January 21 2015

On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more

Give TV Producers Lead Time

January 19 2015

Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more

Why PR Remains the Red-Headed Stepchild of Marketing

December 15 2014

We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.

The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more

Is Your Press Release Actually Timely?

December 02 2014

Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more

Outside the Link: Google’s Crowned PR as the New SEO

November 28 2014

Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop u… Read more

Public Relations Tips for Small Town Folks

November 26 2014

TiradentesWhen most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phone and latte?), it’s not the case for a large portion … Read more

Writer’s Block, Your Press Release, and You

November 24 2014

writers_blockDoes writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the r… Read more

Micro vs. Macro Blogging – Which is Better?

November 12 2014

blog_chalkboardYou know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.

People typ… Read more

Closing Out Your Press Release with a Bang

November 11 2014

Cartoon Style BombMany words have been typed about the beginning of a press release. And it’s true; making a first impression is vital to making it into a newspaper or magazine or anywhere else. If you don’t knock their socks off right away they’ll simply move on to the next press release.

But the ending of the press release can … Read more