PR Fuel: Press Release News, Resources & Public Relations Tips - Page 31 of 94

How to Get Your News Into the Huffington Post

April 20 2015

Newspaper Press Run EndI remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”

And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more

13 Twitter Experts’ Advice for Your Small Business

April 07 2015

Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small busi… Read more

18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

March 26 2015

There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really h… Read more

Dealing With Limited Resources

February 23 2015

Beautiful Horse on the farm ranchMy company, for example, has exactly one person dealing with PR issues – me.

I do all the pitching, handle all of the inbound media requests, prepare all of the press releases, train all of our editors and analysts on how to speak to the media – and I actually do about 95% of the interviews myself. … Read more

Email Etiquette for PR People

February 16 2015

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR peopl… Read more

Is Your Client an Idiot?

February 09 2015

SShort answer: Yes.

Long answer: Probably.

I don’t know if the heat is getting to people or what, but lately I’ve been hearing some horror stories from PR people about their clients. In every case I’ve analyzed the PR person has been right and the client has been woefully wrong. Unfortun… Read more

How to Guarantee Your Press Release Won’t Be Read

January 21 2015

On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more

Give TV Producers Lead Time

January 19 2015

Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more

Why PR Remains the Red-Headed Stepchild of Marketing

December 15 2014

We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.

The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more

Is Your Press Release Actually Timely?

December 02 2014

Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more