It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there?… Read more
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to press release distribution, you need to build your business first.
Ke… Read more
The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas
Public speaking is a common phobia, and it becomes even more challenging when you’re giving an interview. Thankfully, there are steps you can take to calm your anxiety an… Read more
According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.
Despite so m… Read more
If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):
“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
Indeed, sometimes it seems like it’s Zuckerberg’s w… Read more
Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the c… Read more
I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”
And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more
Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old?
And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small busi… Read more
There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really h… Read more
My company, for example, has exactly one person dealing with PR issues – me.
I do all the pitching, handle all of the inbound media requests, prepare all of the press releases, train all of our editors and analysts on how to speak to the media – and I actually do about 95% of the interviews myself. … Read more