Major news outlets publish anywhere between 200 and 500 stories every single day. That often doesn’t include wire stories, which are written and prepared outside the newsroom.
When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release prop… Read more
If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answer to that second question is no, probably … Read more
Are you a journalist or news organization wondering where to get your news? Have you looked into PR Newswire for journalists yet?… Read more
With the advent of the 24-hour news cycle, journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. … Read more
A testimonial is a powerful marketing tool that can be used to increase conversions rates. In this blog post, we will discuss tips on how to obtain client testimonials and what you should do with them once they are obtained.
We’ve all browsed a website or brochure and seen glowing testimonials about the com… Read more
Why do people unsubscribe from your email list? This is a question that many entrepreneurs have asked themselves, but most have never really explored the issue to get to the root cause. It’s not always easy to figure out why they are unsubscribing, and it can be difficult to improve the situation. In … Read more
Does your business need to attract media attention, quickly?
Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more
Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. … Read more
Communication is a skill that you can never be complacent with if you’re trying to grow your brand.
In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits… Read more