You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR?
Are you using a press release service for your business?
No matter what the size of a business, press releases can bring significant benefits. But if you’ve never does this before, you might not know what those benefits are or where to start.
What is PR Newswire? It is a digital distribution service for press releases and related content intended to influence the public. PR Newswire is the focus of this article.
Major news outlets publish anywhere between 200 and 500 stories every single day. That often doesn’t include wire stories, which are written and prepared outside the newsroom.
When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release prop… Read more
If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answer to that second question is no, probably not. That’s wher… Read more
Are you a journalist or news organization wondering where to get your news? Have you looked into PR Newswire for journalists yet?… Read more
With the advent of the 24-hour news cycle, journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. … Read more
A testimonial is a powerful marketing tool that can be used to increase conversions rates. In this blog post, we will discuss tips on how to obtain client testimonials and what you should do with them once they are obtained.
We’ve all browsed a website or brochure and seen glowing testimonials about the com… Read more
Why do people unsubscribe from your email list? This is a question that many entrepreneurs have asked themselves, but most have never really explored the issue to get to the root cause. It’s not always easy to figure out why they are unsubscribing, and it can be difficult to improve the situation. In … Read more