Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. The key to building an effective press release strategy is promoting high-quality content using searc… Read more
Did you know most newspapers publish upwards of 200 articles a day? Some of the heaviest hitters are publishing more than 1,000 pieces of content on a daily basis.
That means there are a lot of journalists who are hungry for content. So why does it sometimes feel so difficult to get media coverage for your pre… Read more
Okay—your big event is right around the corner.
Every least detail has been planned, everything’s ready to go, and you know it’s going to be incredible. Now it’s just a matter of promoting it. … Read more
So you’ve written a press release to highlight your company’s latest achievements? Now the biggest issue is to get the word out there.… Read more
Newsrooms in the U.S. saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts.… Read more
In an age where information is distributed across the globe in the time it takes to click a button, it’s imperative that you understand and practice public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. … Read more
Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast?
Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more compan… Read more
People want to learn who you are, what you do, and why you should care. Without enough information, consumers could turn away. How you market your business could make all the difference.
Learning how to write a news release is an essential part of your marketing plan. Otherwise, you might fail to expand yo… Read more
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to media distribution, you need to build your business first.
Keep readi… Read more
The standard press release format was once used only by media outlets. But the press release has had a resurgence of importance.… Read more