Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about y… Read more
The best time to send a press release can vary depending on several factors, but here are some good rules of thumb:
About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more
Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads.… Read more
Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.
Posting press releases online could giv… Read more
The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of targeted journalists. The best ones, like e… Read more
An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your poi… Read more
It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent.… Read more
It’s difficult to get a reporter’s attention these days. They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We’re going to g… Read more