The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships.

Business owners now realize t… Read more

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Conside… Read more

Why you Should be Using a Press Release Checklist

The difference between media coverage and silence often lies in how well a press release is crafted. Using a systematic checklist approach ensures consistency, prevents critical oversights, and streamlines the approval process. In fast-paced commun… Read more

How to Track a Press Release

Press releases are powerful tools for businesses and organizations to communicate important news, announcements, and updates to the public and the media. It is crucial to track and measure the impact of your press release to determine its effectiveness and make informed dec… Read more

How to Measure Your Press Release’s ROI

If you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a better understanding of your reach, sales, an… Read more

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.

In fact, 94% of consumers show loyalty to brands that over complete transparen… Read more

Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking.

A higher search engine ranking can position you in front of more custo… Read more

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic se… Read more

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.

You could make costly mistakes with your press releases. Journal… Read more