Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve.

Top marketers go out of their way to generate as much brand awareness as possible. 70 … Read more

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch.

When you’re writing a press release, there are a lot of elements to think about. Whether you&… Read more

Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more

There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases.

In comparison, the travel industry went down by over 35 percent. The current news play… Read more

How much more revenue could your business generate from the exposure to millions of potential customers?

Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience.

Writing a press release is the first step, but getting this content t… Read more

Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”

Benefits of Publishing a Press Release

There are multiple benefits to publishing a press release, including:… Read more

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release o… Read more

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content.

Creating a news release can help you appear in front of those customers.

You can generate brand awareness, build r… Read more

The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.

What is a Call to Action in a Press Release?

A call to action in a press release is an instruction or statement designed to get the rea… Read more

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.

The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more