Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the k… Read more

Press Releases vs. News Releases

News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy.… Read more

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though?

Read on to find out in this press release guide! After discovering the top press release ben… Read more

Press Release Distribution

Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit from sending a release at the right time.

When a press release is used the right way, you can sp… Read more

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales.

How to Distribute a Press Release

Not sure how to distribute press release mat… Read more

Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution  service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online.

On the fe… Read more

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too.

Creating and distributing your own press releases can feel stressful and time-con… Read more

Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a great press release can be complicated thoug… Read more

Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.

However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press rele… Read more

What is an Online Press Release?

An online press release is a digital version of a traditional press release, distributed via the internet. It’s a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening typically rela… Read more