Did you know that the average B2C business spends around fifteen percent of its budget on advertising?
The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising.
While advertising works, businesses can get more out of their marketing budge… Read more
When you see overnight business success, it’s tempting to believe there must be some secret. Why do some companies thrive when so many others fail?
Perhaps there is no secret, only clever marketing techniques. PR is one such savvy (if not secret) strategy that some of the best companies use. That&… Read more
Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer?
If so, then here is some good news! Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world.
Ut… Read more
Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to … Read more
Writing press releases can become tedious after your hundredth time which can result in bad writing. It’s always good to reevaluate your writing process now and then so things stay fresh. Did you know that millennials are 247% more likely to be influenced by social media and blogs than past generations?… Read more
Did you know that about 7.5 million blog posts go up on the web each day?
As a business striving for growth, building an online presence is essential. You need to post blogs about your products and services on the website to generate more profit. However, with the high competition for content, it’s easy for y… Read more
If you’re feeling stumped about how to write a decent press release boilerplate, you’ve come to the right place, friend. Gather around as I share with you the wisdom and know-how to make your company and your events stand out. Plus, I’m giving you 15 boilerplate examples to make it easy for you … Read more
Approximately 25% of businesses publish at least 10 press releases each year. While some of these may be about relatively minor news, some can be critical stories you need to get out. One possible way to ensure you get your news out when and how you want is with an embargoed press release.
If you’re trying to f… Read more
Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? That’s not the only thing that CTAs are good for, however, as they’re a crucial component of successful press releases as well.
What is a CTA anyway? It’s a call … Read more
Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ However, does your business need a press release?
Writing a press release takes a lot of work. You have to create something … Read more