PR Fuel: Press Release News, Resources & Public Relations Tips - Page 12 of 94

Approximately 25% of businesses publish at least 10 press releases each year. While some of these may be about relatively minor news, some can be critical stories you need to get out. One possible way to ensure you get your news out when and how you want is with an embargoed press release.

If you’re trying to f… Read more

Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? That’s not the only thing that CTAs are good for, however, as they’re a crucial component of successful press releases as well.

What is a CTA anyway? It’s a call … Read more

Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ However, does your business need a press release?

Writing a press release takes a lot of work. You have to create something … Read more

Nearly 80% of businesses incorporate press releases into their content marketing strategies. If consumers don’t know about your business, they won’t shop from your brand. With press release services, you can keep consumers informed before drawing them to your products and services.

O… Read more

Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources.

You’ve probably heard the term “media k… Read more

According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be.

One of the most effective ways to get you the brand image recognition you want is thr… Read more

When done correctly and with care, a press release can be a great way to get the attention of journalists and editors and earn some coverage.

So how do you write a press release that gets attention, pickup and press coverage? Let’s start with the basics.

Tips for Writing an Amazing Press Release

1. Keep it short

The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are looking to improve their visibility and reach are tur… Read more

How to Format a Press Release Properly

A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so it’s easy for journalists to read.

But, writing a press release can be a little confusi… Read more

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe.

A press relea… Read more