PR Fuel: Press Release News, Resources & Public Relations Tips - Page 9 of 94

In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over 3.6 million views and Applebee’s pulled its a… Read more

Press releases are an effective way to get the news out about your business. However, sending your release to the right people is an important part of the process. 42% of people find it challenging to get their messages to the correct people.

Determining who the target audience is for your press release is m… Read more

Are you struggling to figure out how to improve your small business branding? Don’t worry, because you aren’t alone. More than half of marketers (61%) say they struggle to generate leads.

Running a business isn’t easy. It can take some time to grow and become identifiable to your audi… Read more

No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way.

Even industry leaders recognize that proper crisis managemen… Read more

A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to increase brand awareness?

Growing a brand requires f… Read more

Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as social media marketing, paid advertising … Read more

Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release.

This is a great way to share news about your business. But if you want to ensure that they are seen by as many people as possible, you… Read more

According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company.

In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The evergreen press release is still the ideal way to gain … Read more

The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR.

In its most basic form, a press release is an official statement from an organization to me… Read more

Did you know that around ninety-five percent of all product launches end up failing?

If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good idea to prepare as far in advance as possible.

Regardles… Read more