Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media… Read more
Bernetta writes:
I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your servic… Read more
Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through a media interview.… Read more
A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and the answer relates to education. Foreign policy is inexplicably linked to, you guessed it, education. What’s going on here? The politicians are using messaging point… Read more
Recently I attended an interesting investment conference at Columbia University. The occasion brought together some of the world’s most respected money managers and financial industry professionals. I marveled at the fact that men and women who represented over $100 billion stood on stage at … Read more
Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Gettin… Read more
Half-day Fridays, long weekends, longer lunches, ducking out for “getaway” day baseball games, early afternoon drinks, meetings that last 18 holes. Summer is great fun, but some people in the public relations industry seem to be on a permanent vacation. Are you one of these PR slackers?… Read more
Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do?… Read more
Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman. Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets reg… Read more
If you’ve ever been on a blind date, you know it can be a harrowing experience. You’re thrust into a situation — one you may not even want to be in — and the only information you usually have is second hand. You want to make a good impression — unless you’re trying to get h… Read more