PR Fuel: Press Release News, Resources & Public Relations Tips - Page 79 of 94

Public Relations and Advertising

October 13 2009

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves.… Read more

WTF?? Free Press Release Distribution Head Scratcher

October 06 2009

The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get on… Read more

Stress Your “Value” in Holiday-Related Public Relations

September 21 2009

Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to d… Read more

Oprah-Worthy? How to Get on the Oprah Winfrey Show

September 15 2009

The Oprah Winfrey Show
(noun)
1. (also known as Oprah) the highest-rated and longest-running daytime U.S. syndicated talk show. It is hosted and produced by Oprah Winfrey through her company Harpo Productions, Inc.
2. maker of dreams; the holy grail of public relations professionals, authors, entrep

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Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

September 01 2009

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holid… Read more

Why Email Newsletters Are Doomed

August 25 2009

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link.… Read more

Six Consecutive Press Release Failures. Why Bother?

August 19 2009

I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: https://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press rele… Read more

Party Hats Required

July 29 2009

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it.… Read more

Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

July 22 2009

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities.… Read more

Free Press Release Websites Are Expensive

July 06 2009

This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money.… Read more