PR Fuel: Press Release News, Resources & Public Relations Tips - Page 57 of 94

It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score.… Read more

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again.… Read more

Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company.… Read more

Hosting events is a great way for your business to engage your clients, connect with prospects, and get your name in the news. Here are 15 different types of events your business could host.… Read more

People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries of what a press release can be. These days, there are social media press releases, press releases with video embedded, and a range of other variations … Read more

Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the hopes that someone will stand up and say, “I see you!”… Read more

You do everything you can to keep your customers and clients around. Why wouldn’t you? Anything else seems ridiculous – how else do you pay your bills? As a result, you probably end up doing some ridiculous things way beyond when it’s time to let certain people go.… Read more

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.… Read more

Conflicts of interest can sneak up on you. The obvious basic definition of a PR conflict of interest is being involved in multiple interests where one could possibly corrupt your decision making of the other. A very obvious example would be working for a video game company while you own stock in their major … Read more

Everybody wants to get on the good side of the media, but what lengths will some people go to be on the right side of the fence? One insidious trend has been causing major waves in the journalism world for quite a while now. It’s called “pay for play,” and it has many people crying foul.… Read more