In all the different ways you can break down a marketing campaign to its core, one that can greatly divide your customers is deciding whether to focus on the costs of your product or the potential benefits of buying it. People are naturally going to be interested in both of these, but whichever one you choose … Read more
Reaching older folks on social media almost sounds like an oxymoron. After all, Facespace and Twitterbook are all for the whippersnappers, right? The older generations are out in their gardens while they knit sweaters.… Read more
You sent your press release. Now what? Do you sit and wait, hoping the journalist takes notice? Or do you follow up and risk getting on their nerves in order to gain recognition? To help you make that grand decision, I’ve composed the dos and don’ts of following up:… Read more
Emailing your pitch to a reporter? Make sure you follow these simple rules of etiquette:… Read more
I’ve blogged extensively on how to use social media for PR purposes. And pretty much every single one of these posts has focused on Facebook and its kid brother, Twitter. However, that leaves LinkedIn — a business social media giant — completely out of the equation.… Read more
Building your brand is about increasing its value in the eyes of the consumer. The more valuable your brand is perceived to be, the more customers will be willing to pay for your products and services, the more loyal they will be to your brand, and the less valuable your competitors’ brands will appear by com… Read more
The media can prove a great outlet for free press for your small business, as you have probably come to realize from reading this blog. A well written, well targeted press release can get you the publicity you require to get eyes to turn your direction and get your products moving. However, when something go… Read more
To make Twitter work for your company, you have to Tweet consistently. But sometimes this can prove challenging as you aren’t really sure what to share. Here are a ton of ideas to get you going:… Read more
While you might consider social media to be the most useful method to get free press for your app, that’s not necessarily the case. A well written, highly targeted press release can grab the attention of both the traditional media (newspapers, magazines) and not-so traditional media (bloggers, ezines)… Read more
In the early years of the Cold War, a secret American project called “Operation Mockingbird” began. This was a program intent on buying the influence of all major media outlets by recruiting and paying off news organizations and journalists. These men and women of the advertising world basically became … Read more