PR Fuel: Press Release News, Resources & Public Relations Tips - Page 43 of 94

In life there are two kinds of people: those who start things only to walk away, and those who finish what they began. And when it comes to writing a press release (or any form of copy, for that matter), it’s easy to get lumped in that first group. Why? Because when you sit down to write a press release, you have a g… Read more

It’s always upsetting when you contact someone from your favorite company or brand only to find out they’re extremely rude or uncaring. You like to think just because their product is awesome that they must be cool as well, but that’s not always the case. Whether it’s hubris or ignorance, some company reps … Read more

Case studies are an incredibly powerful marketing and PR tool. In fact, in the 2012 B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute, 70 percent of B2B marketers said that they believe case studies are an effective marketing tool. It was one of the highes… Read more

Make no mistake—press release writing is a specialized skill. However, that doesn’t mean that the skills I’ve acquired from years of writing press release don’t carry over to other forms of writing that I do. Writing press releases has absolutely made me a better all-around writer. How?… Read more

When communicating with your customer base, you may make the mistake of thinking they run the show. After all, they have all the money, which you desperately want and need. They have the desire to buy from you so you naturally feel like you have to cater to their every whim.… Read more

You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more… Read more

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!”… Read more

As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual content (although that is an issue, as people put up release after release for links with no real newsworthy c… Read more

Retracting a Press Release

To retract a press release means to officially withdraw or take back the statement or information that was previously disseminated to the public and the media. This is usually done when the information in the original press release is found to be incorrect, misleading, or no lo… Read more

English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.”

Thomas Jefferson showed a similar love for brevity when he quipped, “The most valuable of all talents is that of never using two words when one will do.”

Nietzsche also had somethin… Read more