One of my favorite ways to get media coverage and to become a go-to source for reporters is by using HARO. For anyone who doesn’t know, HARO is a free service that connects journalists with sources for their stories by sending out daily emails with queries from reporters. If you’re subscribed to HARO, you si… Read more
You’re never going to make everyone happy in life and the sooner you realize that, the better off you’ll be. However, when it comes to that business you run, well you can’t really afford to adopt that “brush it off” attitude. Why? Well, bottom line is that more customers equal bigger profits. Conversely, lo… Read more
When writing a press release, one of the most important things is to make sure your message gets delivered clearly. That’s why you need to make sure you avoid using jargon and buzzwords in your press releases. The average person won’t understand what you’re saying, and it will kill your press release. This … Read more
The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a website the press release should invite readers to learn more about the company or issue it’s talking about. If it doesn’t do this, and readers immediately forget about the company, the press release has … Read more
Have you ever heard the phrase “the exception that proves the rule?” When you have a steadfast, unwavering rule, it’s inevitable something comes up that breaks it entirely. But when it does, it just shows how true the rule was in the first place because the exception is so “huh?” worthy. … Read more
When it comes to a business crisis scenario, we’re talking about a very real possibility of your company facing some legitimate damage. These damages could include any of the following:… Read more
There are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience.… Read more
You’ve heard how important body language is, but you probably don’t realize just how important it really is. We’ve been talking a lot about media interviews and how you should or should not handle them. Most of that has to do with your prep work and how you actually answer the questions. But there’s another k… Read more
Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YO… Read more
Think your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one. If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete! … Read more