Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.

You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how … Read more

Is hiring a press release writer worth every cent?

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want.
Getting your message across is not enough.

There are a lot of cogs underneath that en… Read more

Why should you try writing press releases and do press releases work for SEO?

A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online. 

Press releases for SEO is a strategy to raise your visibil… Read more

Are you looking to promote your business in 2021? 2020 was a tough year for most of us, but it also helped birth many new businesses. 2021 looks to be a bright year ahead for getting the word out there on your business.

One of the best ways to promote your brand is by writing a press release. A press release is a sho… Read more

Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy c… Read more

Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. Even if you already have a PR strategy in place, you should consider making a new PR strategy or revampi… Read more

Want to write a press release, but don’t know how long it should be?

How Long Should A Press Release Be?

Ideally, a press release should be 300-500 words. 400 words is a good target.

Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. But most of them don’t get picked up by the media and very few are read by the intended audience. 

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Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service. 

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Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.

… Read more