The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are looking to improve their visibility and reach are tur… Read more

How to Format a Press Release Properly

A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so it’s easy for journalists to read.

But, writing a press release can be a little confusi… Read more

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe.

A press relea… Read more

Are press releases even relevant anymore? The answer is yes! Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady.

Press releases are an easy way for businesses to get their stories out to the world. Competing with m… Read more

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful.

How To End a Press Release

To end a press release:

1. Provide a call-to-action – what you want people to do.
2. Add a boilerplate description of your company.
3. Give direct contact i

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release.

Press releases will help you generate brand awareness and website traffic. It can als… Read more

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the k… Read more

Press Releases vs. News Releases

News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy.… Read more

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though?

Read on to find out in this press release guide! After discovering the top press release ben… Read more

Press Release Distribution

Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit from sending a release at the right time.

When a press release is used the right way, you can sp… Read more