According to MTC, almost all marketers of strategic communicators already use generative AI to create press releases. These messages are rarely as exciting as they could be with a human touch, so it is a better time than ever to stand out.
With that in mind, how do you get a press release on PR Newswire or simi… Read more
Entrepreneurs like Tony Robbins preach the importance of leveraging opportunities to maximize business potential. One powerful tool in your arsenal for achieving that is the press release. Whether you’re a small business, startup, or author looking to boost visibility and attract quality cu… Read more
According to McKinsey, 2024 consumers are starting to explore new brands, rather than sticking with the companies they already know and love. Consumers who were once loyal to your competitors are now up for grabs.
While shoppers may be more open to new brands, they still expect the same trust-building we… Read more
You want journalists to help you share an important company announcement with their readers. Are press releases still the way to go? Fit Small Business compiled the latest press release statistics. They found that 74% of journalists prefer press releases vs. other forms of content.
Does that mean that 7… Read more
Northwestern University recently reported on the importance of brand trust. Your reputation has become more important than your business’s services or products.
Reflect on your company’s current reputation. Does the public associate your brand with innovation? Or see your company as … Read more
Every day, thousands upon thousands of press releases are sent out by companies and organizations looking to capture attention. However, only a select few stand out from the crowd, becoming memorable examples of good press releases. Crafting a press release that resonates can make all the difference i… Read more
Nearly 70% of journalists say press releases are the most useful source of content or ideas (editorial site Fit Small Business). Another 74% prefer press releases over any other type of content. However, 57% block contacts that send overly promotional story pitches.
If you don’t format press rel… Read more
Are you looking to gain media attention for your product launch or upcoming newsworthy event? One of the most effective ways to secure coverage from relevant media outlets is by sending a press release. This guide will walk you through the process of how to send a press release, ensuring you frame your news … Read more
In a 2024 survey of over 3,000 journalists, 74% recognized press releases as the content they most wished to receive from public relations professionals (Investopedia). Press releases can reach over 100,000 media outlets in over 160 countries. With the best press release services, you can reach you… Read more
Citing your sources correctly is extremely important when sharing press releases that contain valuable data or insights. By using proper APA citation, you not only give credit to the original authors but also strengthen your own credibility in the eyes of your audience.
So if you’re a small busi… Read more