Sports Press Release Examples

Are you involved in publicizing a sports team, program or sports-related company? You’re in the right place!

Sports Press Release Info Center

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This sample is part of a larger collection of press release examples from 20 different industries.

Sports Press Release Examples

Example #1 – Autograph signing announced

Example #2 – University’s sports program grow in stature

Example #3 – University Adds New Men’s and Women’s Sport

Example #4 – Agency announces athlete declaration for NFL draft and representation

12 Additional Sports Press Release Examples

The Sports Publicist’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing sports press release and distribute it to the right people to get publicity for your team, school, company, cause, or announcement.

What to Write a Sports-related Press Release About

Need ideas to write a press release about for your team, program, or sports-related products? Here are 50 ideas to get you started:

    Announcing new partnerships with sponsors, local businesses, or other sports teams.
    Highlighting individual or team achievements, such as breaking records or reaching milestones.
    Promoting upcoming games, tournaments, or special sports events.
    Celebrating championship wins or significant victories in leagues or competitions.
    Introducing new team members, including players, coaches, or management.
    Announcing schedule releases for upcoming seasons or tournaments.
    Showcasing community involvement and outreach programs linked to the sports team.
    Launching new merchandise or sports gear associated with the team.
    Revealing renovations or upgrades to facilities, stadiums, or training grounds.
    Sharing results and highlights from recent games, matches, or competitions.
    Announcing retirements of notable players, coaches, or staff members.
    Highlighting academic achievements of student-athletes.
    Addressing changes in coaching staff or management, including arrivals and departures.
    Unveiling new technology or innovations in training and performance analysis.
    Promoting special ticket sales or packages for upcoming games or seasons.
    Reporting on injury updates and recovery progress of key players.
    Celebrating endorsements or individual accolades of players and coaches.
    Acknowledging volunteer efforts and contributions to the team or community.
    Announcing educational programs or scholarships linked to sports participation.
    Launching fitness and health initiatives for players or the community.
    Detailing sustainability efforts and environmental initiatives within the sports program.
    Promoting diversity and inclusion initiatives within the team or organization.
    Addressing controversies or disputes involving the team or its members.
    Announcing participation in charity events or fundraisers.
    Releasing financial reports or fundraising milestones for the sports program.
    Unveiling new uniforms or changes to the team’s branding.
    Celebrating the history or anniversary milestones of the team or program.
    Introducing mobile apps or digital platforms for fan engagement.
    Announcing fan engagement events, such as meet-and-greets or open practices.
    Launching fan clubs or support groups officially recognized by the team.
    Highlighting significant comebacks or underdog stories within the team.
    Announcing changes to game day experiences for fans, such as new facilities or services.
    Sharing stories of resilience or perseverance related to team members.
    Promoting preseason or exhibition games designed to prepare teams for the upcoming season.
    Addressing league or competition changes that affect the team.
    Announcing strategic plans or long-term visions for the sports program.
    Launching sports camps or clinics for youth development.
    Promoting online content, such as podcasts, blogs, or video series, related to the team.
    Announcing collaborations with educational institutions for athlete education and development.
    Highlighting off-season activities and training programs.
    Celebrating international representation of players in tournaments or competitions.
    Addressing safety measures and protocols for games and practices.
    Promoting sports science and research initiatives linked to the team.
    Announcing public viewings or watch parties for significant games.
    Highlighting leadership and mentorship programs within the team or organization.
    Announcing the adoption of new sports technologies or methodologies.
    Promoting health and wellness programs for team members and staff.
    Celebrating contributions to local economies and businesses through sports.
    Highlighting partnerships with media outlets or broadcasting deals.
    Announcing accolades or awards received by the team, its players, or staff for contributions to the sport or community.

Sports Press Release Templates

1. New Player Signing

FOR IMMEDIATE RELEASE
[City, Date] – [Team Name] is thrilled to announce the signing of [Player Name] to our [sport] team. [Player Name], a [position], brings a wealth of experience from [previous team/school], where they [mention significant achievements, records, or accolades].
“We are excited to welcome [Player Name] to the [Team Name]. Their skills, work ethic, and leadership on and off the [field/court] are exactly what we need to succeed,” said [Coach/Manager Name], [Title].
[Player Name] will be joining the team effective [Date] and is expected to make their debut in the upcoming [season/tournament].
For media inquiries, contact: [Contact Information]

2. Championship Victory Announcement

FOR IMMEDIATE RELEASE
[City, Date] – The [Team Name] are proud to announce their victory at the [Name of Championship/Tournament], held in [Location] on [Date]. This triumph marks the [number]th championship win for the team, a testament to their hard work, dedication, and the spirited support of our fans.
[Quote from a key player or coach reflecting on the victory]
The team is scheduled to return to [City] on [Date]. A celebration event will be held at [Location] on [Date], where fans are invited to join in celebrating this remarkable achievement.
For further details and media requests, please contact: [Contact Information]

3. Upcoming Sports Event Announcement

FOR IMMEDIATE RELEASE
[City, Date] – [Organization/Team Name] is excited to announce the upcoming [Event Name], scheduled for [Date] at [Location]. This event will feature [details about the event, including participating teams, what’s at stake, or special attractions].
“Each year, the [Event Name] attracts talent from all over the region, and this year will be no exception,” said [Event Organizer/Coach Name], [Title]. “We invite fans to join us for what promises to be an unforgettable day of [sport].”
Tickets are available at [where to buy tickets] starting [Date]. For more information, visit [website] or contact: [Contact Information]

4. Major Sponsorship Announcement

FOR IMMEDIATE RELEASE
[City, Date] – [Team/Organization Name] is delighted to announce a new partnership with [Sponsor Name], a leader in [Industry]. This significant sponsorship deal, effective [Start Date], marks the beginning of a promising relationship aimed at enhancing the experiences of our players and fans alike.
“[Sponsor Name]’s commitment to excellence and community engagement aligns perfectly with our values and ambitions,” said [Name], [Title] of [Team/Organization Name]. “This partnership will provide essential support for our team and contribute to our continued success.”
The sponsorship will include [brief overview of the sponsorship benefits, e.g., new uniforms, upgraded facilities, community programs].
For sponsorship details and media inquiries, please contact: [Contact Information]

5. Facility Upgrade Announcement

FOR IMMEDIATE RELEASE
[City, Date] – [Team/Organization Name] is proud to announce the completion of extensive upgrades to [Facility Name], set to enhance the training environment for our athletes and improve the game day experience for our fans. The renovation, which began on [Start Date], includes [list major improvements].
“The upgraded [Facility Name] is a game-changer for our team and our supporters,” stated [Name], [Position]. “These improvements reflect our commitment to excellence and our dedication to providing the best possible environment for our athletes and fans.”
A ribbon-cutting ceremony will be held on [Date], with open tours of the facility available to the public.
For more information or to RSVP to the event, please contact: [Contact Information]

6. Community Engagement Program Launch

FOR IMMEDIATE RELEASE
[City, Date] – In a continued effort to give back to our community, [Team/Organization Name] is excited to launch the [Program Name], a comprehensive initiative designed to [Objective of the Program]. Starting [Date], the program will [describe what the program will do, target audience, and expected impact].
“[Program Name] represents our commitment to not just excel in [sport] but to also foster a positive impact within our community,” said [Name], [Title]. “We believe in using our platform to empower, educate, and unite.”
The program kick-off event will take place on [Date] at [Location], featuring [mention any special guests, activities, etc.].
For more information about the [Program Name] or to get involved, please contact: [Contact Information]

These templates offer formatting ideas to announce various sports-related news. They should be customized to fit your specific situation.

Writing the Perfect Sports Press Release: A Step-by-Step Guide

In the competitive and fast-changing world of sports, a well-crafted press release is a powerful tool to broadcast achievements, announce events, and share news. Whether you’re spotlighting your team’s championship victory, unveiling a sponsorship, or promoting an upcoming tournament, an effective press release can get attention, attract fans, engage the media, and amplify your message. Here’s how to write a sports press release that scores every time.

  • 1. Headline That Hooks
    Start with a compelling headline. Your headline should be engaging, concise, and informative, providing readers with a clear idea of what your press release is about. Use action verbs and vibrant language to capture the essence of your announcement.
  • 2. Subhead for Substance
    A subhead adds depth to your headline, offering a bit more detail about the news you’re announcing. Though not always necessary, it’s beneficial for complex announcements, providing a smoother transition into the body of the press release.
  • 3. Lead Paragraph: The Who, What, Where, When, Why
    The opening paragraph is critical. It should succinctly answer the who, what, where, when, and why, providing all the essential details of your announcement. This section must be clear and to the point, ensuring that even if a reader goes no further, they have the key information.
  • 4. The Body: Dive Deeper
    In the body, expand on the details briefly mentioned in the lead paragraph. Include quotes from relevant stakeholders, such as players, coaches, or executives, to add credibility and a personal touch to your release. This section can also provide historical context, compare statistics, or share future implications of the news.
  • 5. Boilerplate: Background Information
    Towards the end, include a boilerplate—a short paragraph about the team, league, or company issuing the release. This should provide background information, such as the organization’s mission, achievements, and contact information, helping readers understand the broader context.
  • 6. Contact Information: The Call to Action
    Conclude your press release with clear contact information, including the name, phone number, and email address of the media contact. This ensures that journalists or interested parties can easily reach out for further information or follow-up questions.
  • 7. Style and Tone
    The tone of your press release should be professional yet engaging. Use active voice and sports-specific language to maintain interest. Check that your release is free from jargon that could alienate readers unfamiliar with the sport. Keep sentences and paragraphs short for easy readability.
  • 8. Proofread and Polish
    Before sending out your press release, proofread it thoroughly for grammar, spelling, and factual accuracy. Missteps here can detract from your credibility and the professionalism of your announcement.
  • strong>9. Distribution: Timing is Key
    Finally, consider the timing of your release. For maximum impact, distribute your press release at a time when it’s likely to gain the most attention, avoiding weekends and holidays. Early in the week can be ideal for catching the weekly news cycle.

    Writing a sports press release is an art that balances information and engagement. By following these steps, you can make sure your news not only reaches but resonates with your target audience, from fans and athletes to journalists and the wider community. Remember, the goal is to share your passion for the sport and your news in a way that captivates and informs.

Why Using a Press Release Distribution Service is Vital for Your Sports Press Releases

How well you distribute your sports press releases can significantly amplify your team’s or company’s visibility and media coverage, which is why many opt for utilizing press release distribution services like eReleases.com.

These services specialize in ensuring that press releases reach a broad and relevant audience, including journalists, media outlets, and sports enthusiasts. By leveraging their established networks, quality distribution services can provide a level of reach that would be difficult and time-consuming for teams or companies to achieve on their own. Reaching many different media sources is crucial for maximizing the impact of announcements, from new player signings to major event promotions, ensuring that the news penetrates through the crowded media landscape to reach interested parties.

In addition, quality press release distribution services like eReleases.com offer targeted delivery options that enhance the effectiveness of media outreach efforts. These platforms have sophisticated tools that allow for the segmentation of press releases to specific industries, geographical areas, and media types, ensuring that the news reaches the most relevant and interested parties.

This targeted approach is particularly beneficial in sports, where the relevance of news can vary significantly based on regional interests, sports preferences, and the focus of different media outlets. By ensuring that press releases are sent to those with a declared interest in the sport or specific news topic, teams and companies can achieve a higher engagement rate, leading to more in-depth coverage and discussion among the target audience.

Another advantage of using a quality press release distribution service is that they offer reports that give you measurable insights into the performance of a press release. These platforms typically provide analytics and reporting features that allow teams and companies to understand how their news is being received, including metrics like viewership, engagement, and the extent of the news’ spread. This data is invaluable for refining future communications strategies, helping to identify what types of news generate the most interest, which distribution channels are most effective, and how timing affects engagement. In the competitive world of sports, where staying relevant and top of mind with fans and stakeholders is crucial, these insights can drive more strategic and effective communications efforts, ultimately supporting the team’s or company’s broader goals.

What Are You Announcing? Examples and Templates by Type of Press Release

  1. Launching a New Product
  2. Launching a Product Improvement
  3. An Event
  4. A Grand Opening
  5. Achievement of a Major Milestone
  6. Receipt of an Award or Recognition
  7. A New Hire or Promotion
  8. Dealing with a Crisis
  9. A Partnership With Another Organization
  10. An Acquisition or Merger
  11. Social Cause Activities
  12. Release of a New Book
  13. Political Campaign Activities
  14. Music-Related Announcement
  15. School/University Announcements
  16. Media, Network, and Local Station Announcements
  17. Nonprofit Announcements
  18. Announce an Art Exhibition
  19. Press Release for A Movie

Press Release Examples Across Several Industries

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Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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