Companies rebrand and change their imagery all the time. But few take advantage of this press-worthy moment to generate additional publicity and attention.
Press releases can help solve that.
Table of Contents
8 Benefits That Can Come From Issuing a Press Release as Part of a Rebrand/New Image Announcement
11 Press Release Examples for Rebrands and Imagery Redesign
Press Release Topic Ideas for Your Rebrand/Image Redesign
5 Rebrand Press Release Templates
Examples and Templates by Type of Press Release
Press Release Examples Across Several Industries
8 Benefits That Can Come From Issuing a Press Release as Part of a Rebrand/New Image Announcement
Issuing press releases as part of your rebrand or new imagery process:
1. Announces your new direction and messaging to stakeholders, customers, and media outlets simultaneously.
2. Controls the narrative around your transformation by presenting your intended positioning and brand story.
3. Creates searchable documentation of your rebrand, establishing a historical record for future reference.
4. Attracts media coverage by providing journalists with complete, quotable information about your evolution.
5. Reassures stakeholders and customers by explaining the reasoning behind changes and expected benefits.
6. Boosts SEO through increased online visibility when news outlets and websites share your announcement.
7. Provides internal alignment by giving employees and partners official messaging about the rebrand.
8. Generates buzz and anticipation if released before the rebrand launch, or reinforces the new identity if released after.
11 Press Release Examples for Rebrands and Imagery Redesign
Yes, press releases can play a major role in the rebranding process. But what might a press release on that subject actually look like?
Here are 11 different examples of rebrand/imagery redesign press releases to get your thought process moving:
Company announces rebrand
Company announces new logo
NonProfit announces rebrand
Retailer announces rebrand, seeking global growth
https://www.prnewswire.com/news-releases/vevor-launches-rebrand-eyeing-global-growth-in-home-improvement-sector-302290867.html
Company announces new brand identity
https://www.prnewswire.com/news-releases/motive-infrastructure-unveils-new-brand-identity-as-part-of-motive-companies-rebrand-302269446.html
Major company presents new logo and visual identity
https://www.prnewswire.com/news-releases/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era-301783451.html
Company rebrands and adds new service package
https://www.prnewswire.com/news-releases/rdsolutions-unveils-rebrand-and-comprehensive-service-suite-to-optimize-retail-performance-and-customer-engagement-302295967.html
Company introduces new website and rebrand
https://www.prnewswire.com/news-releases/katrisk-unveils-new-website-and-rebrand-reinforcing-commitment-to-innovation-and-excellence-302246039.html
Hotel firm refreshes and rebrands
https://www.prnewswire.com/apac/news-releases/wharf-hotels-announces-the-rebrand-of-marco-polo-hotels-302236312.html
Company returns to classic brand logo
https://www.prnewswire.com/news-releases/classic-ajax-logo-returns-permanently-302307739.html
Company announces new rebrand kit to help entrepreneurs start their companies
https://www.prnewswire.com/news-releases/ai-powered-logo-maker-looka-launches-an-all-in-one-brand-kit-to-help-entrepreneurs-kick-start-their-business-301159278.html
Press Release Topic Ideas for Your Rebrand/Image Redesign
Now that you’ve seen some examples, here are 50 different ideas you can use as the basis of your press release:
50 Press Release Ideas for Rebranding and Logo Redesign
- “Rebranding Reinvented: [Company Name] Unveils Its Dynamic New Look”
Highlighting the launch of a transformative visual identity to modernize the brand. - “Our New Identity: A Modern Take on Tradition”
Blending heritage with innovation in the new logo and brand elements. - “Designed for the Future: Introducing [Company Name] 2.0”
Showcasing the forward-thinking approach behind the rebranding process. - “Stronger Than Ever: How Our New Brand Represents Resilience”
Connecting the redesign to the company’s journey of overcoming challenges. - “Inspiring Confidence: Our New Look and What It Means for You”
Explaining the customer-centric vision behind the revamped brand identity. - “How Minimalism Inspired Our Logo’s Transformation”
Detailing the influence of minimalism in creating a fresh, impactful logo. - “Sustainability in Design: A Green Approach to Our Rebrand”
Highlighting eco-friendly practices used during the redesign process. - “Celebrating Diversity: A Brand That Reflects All Voices”
Emphasizing inclusivity and representation in the company’s visual rebranding. - “Our Brand Evolution: Redefining Excellence for the Digital Era”
Positioning the rebrand as essential to thriving in a tech-driven world. - “Breaking Barriers With a Bold New Identity”
Showcasing the courage and creativity behind stepping into a bold new image. - “New Logo, Same Values: A Commitment to What Matters Most”
Assuring customers that the company’s core values remain unchanged. - “Rebranding for Connection: Building Stronger Relationships Through Design”
Linking the new brand elements to customer trust and loyalty. - “How Customer Stories Inspired Our Brand Refresh”
Celebrating how real customer experiences shaped the redesign. - “Marking a Milestone: 10 Years of Success, One New Look”
Tying the rebrand to a major company anniversary or achievement. - “More Than a Logo: The Vision Behind Our Redesign”
Explaining the deeper purpose and philosophy driving the rebranding. - “The Art of Change: How Creativity Shaped Our Transformation”
Profiling the artistic inspiration and unique design process behind the new brand. - “Our Rebrand: A Catalyst for Industry Disruption”
Positioning the new brand as a leader in reshaping the industry. - “Redefining Possibilities: How Our New Look Inspires Innovation”
Discussing how the rebrand reflects the company’s future-oriented goals. - “An Elegant Evolution: The Subtle Details of Our Logo Redesign”
Highlighting the nuanced changes in the logo that represent growth and maturity. - “From Pixels to Purpose: Designing a Digital-First Brand”
Focusing on the importance of creating a brand optimized for online platforms. - “Unveiling Our New Image: A Celebration of Progress and Promise”
Positioning the rebrand as a signal of positive change and exciting opportunities. - “How [Company Name] Is Setting Trends With Its Rebranding”
Promoting the company as a trailblazer in design and branding innovation. - “Crafted With Care: The Meticulous Process Behind Our Logo Refresh”
Offering an in-depth view of the collaborative effort that shaped the redesign. - “Engaging the Future: A Rebrand Designed With Younger Audiences in Mind”
Explaining how the updated brand speaks to Gen Z and Millennials. - “Beyond the Aesthetic: The Strategy Behind Our Logo Redesign”
Diving into the strategic thinking that led to the updated logo and identity. - “Rebranding the Customer Experience: A New Image for a New Era”
Connecting the visual refresh to enhanced customer touchpoints and services. - “Bold Colors, Bold Future: How Our Palette Reflects Our Vision”
Showcasing the vibrant color choices and their symbolic meaning. - “A Collaborative Effort: How Employees Helped Shape Our New Identity”
Highlighting internal contributions to the rebranding journey. - “Leading With Purpose: How Our Logo Represents Social Responsibility”
Tying the new brand image to the company’s commitment to giving back. - “Inspired by the Past, Designed for the Future: Our Logo Evolution”
Connecting the redesign to the company’s legacy and future aspirations. - “Why Design Matters: The Business Impact of Our New Brand Identity”
Exploring how the rebrand strengthens the company’s market position. - “The Power of Simplicity: How Our Logo Embraces Clarity and Focus”
Discussing the design principles behind the sleek, streamlined logo. - “Celebrating Our Community With a Design Inspired by You”
Paying tribute to the customers and community through the brand redesign. - “Introducing a Timeless Look for a Timeless Brand”
Positioning the rebrand as both modern and enduring in its appeal. - “Rebranding for Collaboration: A Logo That Reflects Partnerships”
Exploring how the new design fosters a sense of connection and teamwork. - “Bringing Ideas to Life: The Creative Process Behind Our Rebrand”
Detailing the brainstorming, prototyping, and feedback stages of the redesign. - “An Icon for Innovation: Redefining Our Logo as a Symbol of Progress”
Highlighting how the redesign encapsulates the company’s innovative spirit. - “A Fresh Perspective: How Our Logo Reflects Adaptability”
Connecting the new brand image to the company’s ability to evolve with the times. - “Rebranding for Growth: How Our Look Reflects Our Global Ambitions”
Positioning the updated design as a step toward international expansion. - “Creating Harmony: How Design Unites Our Brand Across Platforms”
Focusing on cohesive branding across digital, physical, and social media touchpoints. - “Inspired by Nature: The Organic Influence on Our New Look”
Highlighting nature-based design elements and their significance. - “Our Logo Speaks Volumes: How Design Shapes Brand Perception”
Discussing the psychology of design and its role in shaping public opinion. - “The Bold Move: Why We Decided to Redesign Our Logo Now”
Explaining the strategic reasons behind the timing of the rebrand. - “Rebranding for Impact: A Logo That Tells Our Story”
Sharing the story behind the new design elements and what they symbolize. - “Our New Look, Your New Experience”
Linking the brand refresh to improvements in customer service and product offerings. - “A New Logo, A New Voice: Redefining Our Brand Narrative”
Tying the visual rebrand to updated messaging and storytelling. - “Innovation Meets Elegance: How Our Design Reflects Leadership”
Emphasizing the sophistication and forward-thinking nature of the redesign. - “Rebranding for the Long Haul: Future-Proofing Our Brand Identity”
Explaining how the redesign ensures longevity and adaptability. - “Bridging the Gap: How Our Logo Connects Generations”
Highlighting a design that appeals to both longtime loyalists and new customers. - “Why Rebranding Matters: [Company Name] Sets a New Standard”
Positioning the rebrand as a benchmark for innovation and excellence in the industry.
5 Rebrand Press Release Templates
It’s always easier to write when you already have a fill-in-the-blank template.
So, here are five detailed press release templates tailored for a company rebranding or new logo design. Feel free to customize them as needed!
Template 1: General Rebranding Announcement
| [FOR IMMEDIATE RELEASE] [Date] Headline: [Company Name] Unveils Bold New Brand Identity to Reflect Vision for the Future [City, State] – [Company Name], a leader in [industry], proudly announces a major milestone in its journey with the unveiling of a bold new brand identity, including a modern logo, fresh visuals, and updated messaging. This rebranding effort represents [Company Name]’s commitment to innovation and its continued dedication to [mission/goal]. “Our new look marks an exciting chapter for [Company Name],” said [CEO/Spokesperson Name], [Title]. “It’s not just about a new logo—it’s a reflection of the growth we’ve experienced and the values we continue to stand for. We’ve created a design that speaks to our heritage while embracing the future.” The new logo features [brief description of design elements] and a color palette that symbolizes [values/themes]. This redesign is part of a larger effort to ensure the company’s visual identity aligns with its mission to [objective]. For more details, visit our newly redesigned website at [website link]. About [Company Name] Media Contact: ### |
Template 2: Focused on Logo Design
| [FOR IMMEDIATE RELEASE] [Date] Headline: [Company Name] Reveals New Logo: A Symbol of Innovation and Growth [City, State] – Today, [Company Name] unveiled a redesigned logo that marks a bold step forward for the company as it continues to lead in [industry]. The new logo is a key element of [Company Name]’s broader rebranding strategy, aimed at modernizing its visual identity and strengthening its connection with customers. “Designing this logo was about more than aesthetics,” said [Spokesperson Name], [Title]. “We wanted to capture the essence of who we are and where we’re going. Every detail—from the color scheme to the typography—was chosen to reflect our commitment to [value/mission].” The new logo introduces [describe changes, e.g., clean lines, contemporary shapes, vibrant colors], symbolizing [values such as innovation, sustainability, or customer focus]. It replaces the previous design, which had served the company for [X years]. About [Company Name] Media Contact: ### |
Template 3: Community-Inspired Rebrand
| [FOR IMMEDIATE RELEASE] [Date] Headline: [Company Name] Launches New Brand Identity Inspired by Customer Feedback [City, State] – After months of collaboration with customers, employees, and partners, [Company Name] is proud to introduce a refreshed brand identity that reflects the voices of its community. The new logo and branding elements celebrate the company’s commitment to inclusivity, innovation, and trust. “Our customers have always been at the heart of everything we do,” said [CEO/Spokesperson Name], [Title]. “This rebrand is a testament to their invaluable input and our promise to evolve with their needs.” The updated branding includes [list key elements: a new logo, tagline, updated color palette, etc.], all thoughtfully designed to convey [specific themes or values]. [Optional: Mention an event or campaign tied to the launch, such as a promotional offer or celebration event.] About [Company Name] Media Contact: ### |
Template 4: Rebrand Announcement for Digital Transformation
| [FOR IMMEDIATE RELEASE] [Date] Headline: [Company Name] Unveils New Brand Identity for the Digital Era [City, State] – In a move to align its image with a rapidly changing digital landscape, [Company Name] today announced the launch of its reimagined brand identity, including a dynamic logo and refreshed website design. The redesign signifies the company’s evolution as a forward-thinking leader in [industry]. “The digital world demands adaptability, and our new branding reflects that,” said [Spokesperson Name], [Title]. “This transformation prepares us to better serve our customers in an increasingly connected world.” The rebranding project, completed in partnership with [design agency or internal team], introduces [list specific changes, e.g., modern typography, interactive website elements]. The new identity ensures consistency across all platforms, creating a seamless experience for customers. About [Company Name] Media Contact: ### |
Template 5: Anniversary and Rebranding Combined
| [FOR IMMEDIATE RELEASE] [Date] Headline: [Company Name] Celebrates [Milestone Year] With a New Look and Vision [City, State] – As [Company Name] marks its [milestone anniversary], it is also unveiling a comprehensive rebrand to commemorate its legacy while embracing a future of growth and innovation. The new logo, tagline, and design elements reflect a proud history and an exciting path forward. “We are thrilled to celebrate [X years] of success with a refreshed brand identity that captures the spirit of our journey,” said [CEO/Spokesperson Name], [Title]. “It’s a tribute to our past, a reflection of the present, and a vision for the future.” The new logo [describe design features, such as modern typography, a meaningful symbol], encapsulates [values/themes, e.g., resilience, growth, connection]. It will feature prominently across all touchpoints, from digital platforms to product packaging. About [Company Name] Media Contact: ### |
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing With a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for a Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
-
Directory of Examples & Templates
-
What is a Press Release?
-
Click for Press Release Template & Format (including a blank press release example)
-
Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
-
Click to Learn How to Write a Press Release
-
Click to Learn How to Submit a Press Release
-
To Write a Press Release Yourself or Not?
-
80+ Example Press Releases
-
Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
-