Ask AI for a short summary of this article
Movie Press Releases
You’re working on a movie and you want to give your months of work the love it deserves from the rest of the industry and potential viewers. What should you do? You absolutely should send out press releases!
When you’re releasing a new movie, a well-crafted press release can really make a difference in drumming up excitement from the moment you start until it’s finished, gets shown at Sundance, picked up by a major studio or streaming channel, and don’t forget, your Academy Award!
This article will show you how to create a movie press release that grabs media attention and gets audiences excited. We’ll walk you through the key features that make your movie stand out, how to highlight your film’s biggest attractions, and the best timing to go public.
Plus, we’ll give you 5 press release templates specifically designed to publicize movies, and 10 sample movie press releases for you to model.
Whether you’re a seasoned publicist or a first-time filmmaker promoting your own project, this will help you launch your movie effectively and make a strong impression in the busy world of entertainment.
Table of Contents
What Is a Movie Press Release?
Writing Your Movie Press Release
Movie Press Release Templates
Movie Press Release Examples
Tips to Create a Quality Movie Press Release
Frequently Asked Questions about Movie Press Releases
Writing and Distributing Your Movie Press Release
What Is a Movie Press Release?
A movie press release is an official written statement issued by a studio, distributor, or production company to announce news about a film. It is distributed directly to journalists, entertainment outlets, and industry contacts, and serves as the primary source of record for that announcement.
Whether the news involves a cast signing, a production start, a trailer launch, or a theatrical release date, the press release is how that information is formally put into the world. A well-crafted one doesn’t just relay facts — it tells enough of a story to give reporters a reason to write about it and audiences a reason to care.
How to Write a Movie Press Release
Writing a press release for your movie might seem challenging, but it’s a great way to get people excited about what you’ve created. Here’s a beginner’s guide to help you get started:
1. Start with a Strong Headline
Your headline should grab attention and make people want to read more. Think about what’s most exciting about your movie. Is it a famous actor? A unique story? Whatever it is, make sure your headline highlights it.
2. Create a Captivating Opening Line
The first line of your press release should give the reader the essential information but in an interesting way. Mention the movie title, a major star, or something unique about the film.
3. Provide Important Details
In the next few paragraphs, dive into the details. Answer these questions:
- What is the movie about?
- Who stars in it?
- Who directed it?
- When and where will it be released? Keep this section clear and to the point.
4. Include Quotes
Add a couple of quotes from the director, lead actors, or producers. This personal touch can add credibility and a human element to your story.
5. Add a Call to Action
Tell the reader where they can watch the trailer, visit the movie’s website, or when and where they can see the movie. This guides your audience on what to do next.
6. Wrap It Up with Background Information
Finish your press release with a brief background about the production company or any previous successful movies they’ve released. This builds more trust and interest.
7. Contact Information
Don’t forget to include contact details like a phone number, email address, and website. This makes it easy for journalists and interested parties to reach out for more information.
8. Proofread
Before you send out your press release, make sure to proofread it for any spelling or grammatical errors. It should look professional and polished.
That’s it! With these steps, you can write a press release that might just help your movie become the next big hit.
Movie Press Release Templates
Writing a press release is always easier when you have a template you can use as your guide. Here are 10, covering different aspects you will want to consider writing a press release about for your movie:
Template 1: Acceptance into a Film Festival
| FOR IMMEDIATE RELEASE [Movie Title] – Official Selection at [Film Festival Name] [City, Date] — [Movie Title], a [Genre] film by [Director’s Name], has been officially selected to compete at [Film Festival Name], taking place on [Dates of Festival]. This prestigious inclusion highlights the film’s quality and the dedication of its creative team. “[Quote from the Director or a Cast Member on what this selection means to them],” said [Name, Title]. The festival screening is scheduled for [Screening Date], with additional showings on [Other Screening Dates]. For more information on the festival schedule, visit [Website URL]. Contact Information: |
Template 2: Winning an Award
| FOR IMMEDIATE RELEASE [Movie Title] Wins [Award Name] [City, Date] — [Movie Title], directed by [Director’s Name] and starring [Lead Actor’s Name], has been honored with the prestigious [Award Name] at [Event or Festival Name]. This [Genre] film has captured the hearts of audiences and critics alike, thanks to its [Unique Selling Points of the Movie]. “[Quote from the Director or a Cast Member on winning the award],” exclaimed [Name, Title]. This accolade marks a significant milestone for the film’s journey and is a testament to the hard work of the entire cast and crew. Discover more about [Movie Title] and its journey to success at [Website URL]. Contact Information: |
Template 3: Independent Film Release
| FOR IMMEDIATE RELEASE [Movie Title] – A Captivating Journey of [Brief Description of the Theme], Premiering at [Festival/Location] on [Date] [City, Date] — [Movie Title], a thought-provoking film directed by [Director’s Name], makes its debut at [Festival/Event] on [Date]. This film, starring [Lead Actor’s Name], explores [Brief Description of the Plot or Theme], challenging audiences with its deep insights and raw emotion. “[A Quote from the Director or a Cast Member],” says [Name], [Title]. [Movie Title] has already garnered attention with its [Mention any awards, nominations, or critical acclaim]. Visit [Website URL] for additional information and exclusive behind-the-scenes content. Contact Information: |
Template 4: New Movie Press Release
| FOR IMMEDIATE RELEASE [Movie Title] – An Epic Adventure Starring [Lead Actor’s Name] Hits Theaters [Release Date] [City, Date] — Get ready for the adventure of a lifetime with [Movie Title], starring [Lead Actor’s Name] and directed by [Director’s Name]. This epic story takes you on a thrilling journey in a world where [Brief Description of the Movie Setting]. [Movie Title] is set to premiere in theaters everywhere on [Release Date]. In [Movie Title], [Brief Description of the Plot]. This film features stunning visuals, a gripping storyline, and heart-pounding action that will keep you on the edge of your seat. “[A Quote from the Director or Lead Actor about the Movie],” said [Name], [Title]. [Optional: Information about special screenings, premieres, or promotional events related to the movie.] For more information about [Movie Title] and to watch the trailer, visit [Website URL]. Contact Information: |
Template 5: Documentary Film Release
| FOR IMMEDIATE RELEASE [Movie Title] – Unveiling the Truth About [Documentary Subject], Premieres [Date] [City, Date] — Discover the untold story of [Documentary Subject] in the new documentary, [Movie Title], directed by [Director’s Name]. Premiering on [Release Date], this documentary delves deep into [Brief Description of the Documentary’s Focus]. “[Quote from the Director or Featured Subject],” stated [Name], [Title]. The film is set to screen at [Event or Location] and will be available for streaming at [Streaming Service] starting [Date]. For further details and screening schedules, visit [Website URL]. Contact Information: |
These templates cover crucial milestones in the lifecycle of a film project, each tailored to communicate key developments effectively.
Notice one key point about this series of templates – you should not rely on one single press release to publicize your movie. That rarely works. You’ll likely want to issue a series of strategic press releases to get and keep the attention you need for your movie to be a success!
Movie Press Release Examples
It’s always easier to write when you can see how other people have done it. So, here are 10 sample movie press releases that actually ran in the media:
Example #1: New Movie Release Press Release Example
What makes this a good movie press release:
- Compelling story summary. The release gives a vivid, character-driven synopsis that tells journalists and fans exactly what the film is about — the fashion world, small-town roots, hidden scriptures in garments — making it easy to imagine and write about without seeing a screener.
- Clear distribution information. It immediately specifies where the film will air with hyperlinks to each platform, giving readers a direct path to find the content.
- Strong executive quote. The quote from the Chief Brand Officer is substantive and on-brand, articulating the company’s editorial mission rather than being a generic filler quote. It reinforces the film’s thematic purpose rather than just praising it.
Suggestions for improvement:
- Missing premiere date. The release says the film will air “this Easter season” but never gives a specific air date. For a media announcement, a concrete date is essential — journalists need it for scheduling coverage, and fans need it to tune in. “Easter season” spans several weeks, creating unnecessary vagueness.
- No cast background or credentials. Two actors are named, but the release provides no context about who they are — such as their previous credits, audience recognition, or why they were cast. A brief line on each actor would help entertainment reporters and give the announcement more weight.
- Weak closing/call to action. The release ends abruptly after the boilerplate. There’s no invitation to watch a trailer, visit a dedicated landing page, or follow social channels for updates. A simple final line pointing readers toward a trailer or press kit would significantly boost engagement and give the announcement more momentum.
Movie Press Release Example #2: Announcement of the Next Film in a Franchise
What makes this a good film press release example:
- Specific release date front and center. The release leads with a concrete theatrical date in the very first paragraph. This is exactly what journalists, theater operators, and fans need, and it immediately frames the announcement as hard news rather than a vague teaser.
- Smart use of the National Golden Retriever Day hook. Timing the announcement to coincide with National Golden Retriever Day is a clever PR move, and the release leans into it with a light, self-aware tone. It gives entertainment and lifestyle media a built-in angle to write around and makes the news feel more culturally alive than a standard announcement.
- Cast credentials are well handled. Each actor is listed with recognizable credits in parentheses, giving reporters and readers immediate context for who these people are without slowing down the overall pace of the release.
Suggestions for improvement:
- The plot summary is buried too far down. The full story description doesn’t appear until the fifth paragraph, well after the cast list and executive quotes. For a family film driven by an emotional premise, that synopsis should come much sooner. Readers need to be hooked on the story before being handed corporate commentary.
- The “About” sections create confusion. The release includes separate boilerplates for “Cineverse Motion Pictures Group” and “Cineverse” as distinct entities, which is unnecessarily confusing for anyone unfamiliar with the company’s structure. Even though these are two different companies, this press release would be simpler if they were consolidated into a single, cleaner paragraph. If that’s not possible, the distinction between the two should be clarified more plainly so readers aren’t left wondering why the same company appears to be described twice.
Movie Press Release Example #3: Studio announces adaptation of a bestselling novel for movie release
Example #4: Indie film announces public release
Example #5: New independent production company to release first feature film
Example #6: Announcement of independent movie awards
Example #7: Documentary announces red carpet premieres
Example #8: Exclusive brand partnership with movie announcement
Example #9: New film sponsored by humanitarian organization premieres
Example #10: Rock band singer availability to speak about anniversary of movie release
Tips to Create a Quality Movie Press Release
You’ve spent months creating your movie; it’s vital you give the press release announcing it the best possible chance at success. So, here are tips to improve the quality of your press release:
- Be Concise: Keep your press release short and to the point. Aim for around 400-500 words so that you can quickly capture the reader’s attention without losing their interest.
- Use a Catchy Headline: Your headline should be engaging and give a clear idea of what your movie is about. Think of it as the first hook to reel in your audience.
- Get to the Point Quickly: Don’t bury the lead. Make sure the most important information is at the beginning of the press release.
- Use Active Voice: Write in an active voice to make your press release lively and engaging. This helps to keep the reader interested.
- Include Quotes: Add quotes from the director, actors, or producers. This personalizes the press release and can provide insight into the movie.
- Add a Human Element: Talk about the inspiration behind the movie or any interesting stories from the set. This can make your release more relatable and engaging.
- Optimize for SEO: Use keywords related to your movie, such as the genre, names of the cast and crew, and key themes. This helps in making your press release more visible online.
- Include High-Quality Images: If possible, include a high-quality still from the movie or behind-the-scenes photos. Visuals can make your press release more appealing.
- Proofread Thoroughly: Errors can detract from your message. Proofread your press release multiple times, or have someone else review it to catch any mistakes.
- Include a Clear Call to Action: Tell the reader where they can watch the trailer, buy tickets, or learn more about the film. Make it easy for them to take the next step.
- Target the Right Audience: Tailor your language and information to appeal to the specific audience that would be interested in your movie.
- Be Timely: Release your press release at a strategic time, such as just before your movie premieres, during a major film festival, or right after a significant award win.
- Use Data and Statistics: If available, include interesting data or statistics such as social media engagement rates or crowdfunding success to bolster your release.
- Stay On Brand: Ensure that the tone and style of your press release match the branding of your movie. Consistency is key in effective communication.
- Follow Up: After sending out your press release, follow up with key contacts to ensure they received it and to answer any questions they might have.
These tips will help you craft a press release that not only informs but also excites and engages your intended audience.
Frequently Asked Questions about Movie Press Releases
What is a movie press release?
A movie press release is an official written announcement distributed to journalists, entertainment outlets, and the public to share news about a film. This could cover anything from a greenlight announcement or casting reveal to a release date confirmation or trailer launch. It serves as the authoritative record of the news and provides the media with the information they need to report it accurately.
When should a movie press release be issued?
Timing depends on the nature of the announcement. Major news — a high-profile cast signing, a studio deal, or a theatrical release date — should be released as soon as the information is confirmed and embargoes are lifted. For seasonal or event-based releases, timing the announcement to a relevant cultural moment (a holiday, an awareness day, a film festival) can significantly amplify pickup.
What should always be included in a movie press release?
At minimum, every movie press release should include the film’s title, a brief synopsis, key cast and crew, distribution or platform information, a release date or window (if available), at least one executive or creative quote, and clear media contact details. Missing any of these forces journalists to follow up for basic facts, which can delay or kill coverage.
How long should a movie press release be?
Most movie press releases should run between 400 and 600 words. Long enough to cover the essential details and tell a compelling story, but short enough to keep a journalist’s attention. If you find yourself going beyond that, it’s usually a sign the release is trying to do too much at once.
What makes a good quote in a movie press release?
A strong quote adds something the surrounding copy doesn’t — a creative perspective, an emotional reason the film matters, or a sense of the speaker’s genuine enthusiasm. Quotes that simply restate facts already in the release (“We are excited to announce this film”) waste valuable space. The best quotes come from the director, a lead actor, or a senior executive with a real connection to the project.
Should a movie press release include a plot synopsis?
Yes, and it should appear early. The synopsis is often what draws readers in and gives journalists the narrative hook for their coverage. It doesn’t need to reveal everything, but it should convey enough of the film’s premise, tone, and emotional stakes to make someone want to watch it.
What’s the difference between a production announcement and a release date announcement?
A production announcement confirms that a film is officially in development or has begun shooting. A release date announcement confirms when and where audiences can see the finished film. Both serve different purposes and target slightly different audiences — industry trades focus heavily on production news, while consumer entertainment outlets care more about release dates and cast.
Do movie press releases need to name every crew member?
Definitely not. A press release should focus on the most newsworthy names — typically the director, lead actors, and key producers. Full credits belong in the official press kit (or EPK, electronic press kit), not the release itself. Overloading a press release with names dilutes the headline talent and makes the document harder to read.
What’s the biggest mistake studios and distributors make with movie press releases?
Vagueness. Releases that announce a film is “coming soon” without a date, name cast members without credits or context, or describe the story in marketing-speak rather than plain terms give journalists very little to work with. Specificity: a real date, a real cast biography, a real story — is what turns a press release into actual coverage.
What should a movie press release never include?
Avoid unverified claims, superlatives you can’t back up (“the most anticipated film of the year”), excessive jargon, and overly long executive quotes that read like internal memos. Also, avoid burying the most important information — the release date, the platform, the cast — deep in the document. Everything a journalist needs to write the story should be findable within the first two or three paragraphs.
How does a press release for a theatrical release differ from one for a streaming premiere?
The core structure is similar, but the emphasis shifts. A theatrical release press release typically highlights the specific opening date, nationwide or limited rollout strategy, and any IMAX or special format screenings, since theater operators and ticketing platforms need that information quickly. A streaming premiere release focuses more on the platform, the premiere date, and any exclusive or original content angle that helps the streamer stand out. Both should be clear about where and when audiences can watch, but the urgency and distribution details are framed differently.
Should images or video be included with a movie press release?
Whenever possible, yes. A strong still image — a key art poster, a production photo, or a behind-the-scenes shot — dramatically increases the chances a publication will run the story, since most outlets need visual assets to accompany any article. A trailer link is even more valuable, as it gives journalists and readers something to embed and engage with directly. Press releases issued without any visual assets are at a significant disadvantage in a crowded entertainment news cycle.
How should a press release handle a film that is part of a franchise or sequel?
It should acknowledge the existing franchise clearly and early, since that built-in audience is one of the story’s main selling points. The release should briefly establish what came before — the previous films, their reception, and any returning cast or crew — before pivoting to what’s new in the latest installment. Assuming that all readers are already familiar with the franchise is a mistake; a well-written franchise press release should work equally well for longtime fans and for someone encountering the property for the first time.
Writing and Distributing Your Movie Press Release
Crafting an effective movie press release and utilizing a distribution service like eReleases.com are critical steps in your film’s promotional strategy. A well-written press release can capture the attention of the media, generate buzz among potential viewers, and provide essential information about your movie in a concise and engaging manner.
By leveraging the reach and credibility of a professional distribution service, you ensure that your press release makes an impact, reaching industry influencers and maximizing exposure for your project.
Remember, your goal is to not only inform but also excite and engage your audience, setting the stage for a successful movie launch. Whether you’re an indie filmmaker or part of a larger studio, these tools are indispensable in navigating the competitive landscape of the film industry and achieving visibility in a sea of entertainment options.
Maximize Your Reach of Your Entertainment Press Release
With eReleases.com, your press release can reach a vast network of media outlets, journalists, and newsrooms. This isn’t just about quantity; it’s about quality. These are connections that might take years for you to build on your own. By leveraging their extensive network, you ensure your news is seen by key influencers in the industry.
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
- Directory of Examples & Templates
- What is a Press Release?
- Press Release Template & Format (including a blank press release example)
- Learn How to Format a Press Release (+ Free Template and 80+ Examples)
- Learn How to Write a Press Release
- How to Submit a Press Release
- To Write a Press Release Yourself or Not?
- 80+ Example Press Releases
- Press Release Syndication Services
- Using AI For Press Releases
- Small Business PR: How to Get Big Media Coverage on a Small Business Budget
- Using Data to Create Newsworthy Press Releases
- The Value of Cision PR Newswire Distribution for Small Businesses
- The Importance of Strong Quotes in Press Releases
- The Ultimate Public Relations Dictionary – Terms Every PR Pro Should Know
- Top 10 PR KPI Metrics Every PR Pro Should Track
- Rebrand and Logo Redesign Press Release Examples and Templates