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Podcast Press Releases
Congratulations – you’ve got major news to about your new or existing podcast. Don’t waste this opportunity – turn it into publicity.
One important way to do that is to issue a press release announcing your changes, award or recognition. When done properly, a press release about your podcast can not only get you publicity, but it can be powerful tools to grow your subscribers/downloads, and position your podcast and company positively in the minds of customers, investors, and employees.
In this article we’ll provide:
- 12 podcast press release examples
- Key elements of a podcast press release
- 3 templates to make writing a press release to make writing your podcast press release easier.
- What Are You Announcing? Examples and Templates by Type of Press Release
- More press release examples across several industries
These samples are part of a larger collection of press release examples.
Examples of Podcast Press Releases
It’s always easier to write when you see examples of how others have handled the same topic. So here you go: 12 recently released press releases about podcasts and podcasters:
Example #1: Podcast launch announcement press release
Example #2: Podcast announces season 2 release
Example #3: Podcast guesting service announces milestone
Here are 9 more examples of press releases announcing awards or recognition:
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Example #4: Podcasting company announces new podcast lineup release
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Example #5: New podcast joins major podcasting publisher
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Example #6: Investing company announces release of 3rd season of award-winning podcast
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Example #7: Magazine announces private podcast for subscribers
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Example #8: Sports celebrity launches new podcast network
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Example #9: Software released to help podcasters get more reviews
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Example #10: Podcast app to show on TV platform
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Example #11: Podcaster to be featured speaker at conference
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Example #12: Podcast guesting service acquired
Key Elements of an Podcast Press Release
A podcast press release should be crafted to capture the essence of what makes your podcast unique and appealing to your target audience, as well as providing all the necessary information for media outlets and potential listeners. Here’s a list of key elements that should be included:
- Headline: Create a compelling and attention-grabbing headline that succinctly conveys the essence of your podcast or the news about your podcast. It should be interesting enough to encourage further reading.
- Subheadline (Optional): A secondary headline that can offer a bit more detail about the podcast, its theme, or unique selling point.
- Introduction: The first paragraph should clearly and concisely summarize the most important information: who is launching the podcast, the name of the podcast, the launch date, and the podcast’s unique angle or what it promises to deliver to its audience.
- Body: Depending on the news you are communicating, the body of your press release should contain information like:
- A Detailed Description: Go into more detail about the podcast, including its format (interviews, storytelling, educational, etc.), the topics covered, the target audience, and what makes it stand out from other similar podcasts.
- Background Information: Provide some background on the host(s) or creator(s) of the podcast, including their expertise, experience, and what led them to start this podcast.
- Guest Information: If applicable, mention any notable guests featured in the podcast, or describe the type of guests listeners can expect.
- Episode Information: Highlight some of the episodes that have been released or are planned, giving a taste of the content’s range and depth.
- Quotes: Include quotes from the host(s) or creator(s) about the podcast’s mission, content, or what they hope to achieve. Quotes from notable guests or industry experts can also add credibility and interest.
- Multimedia Elements: If possible, include links to or embeds of photos, the podcast logo, or audio snippets from the podcast. Visuals can make the press release more engaging and give a better sense of the podcast’s style.
- Availability: Detail where the podcast can be listened to or downloaded, including specific platforms (Apple Podcasts, Spotify, Google Podcasts, etc.) and whether it’s available globally or in specific regions.
- Call to Action: Encourage the reader to listen to the podcast, visit the podcast’s website, or follow its social media channels for updates. Make sure to include all relevant links.
- Boilerplate: Provide a standard description of the podcast that can be reused in other promotional materials. This should include any parent company, network, or sponsor information.
- Contact Information: Include the contact details of the person or team responsible for media inquiries. This should have a name, phone number, email address, and any other relevant contact information.
- Social Media Links: Offer links to the podcast’s social media profiles to encourage engagement and community building.
Remember, the goal of the press release is not only to inform but also to excite and engage potential listeners, encouraging them to tune in to your podcast.
Tips for Creating an Effective Podcast Press Release:
Creating a successful podcast press release involves a blend of clarity, engagement, and strategic information placement. Here are several tips to ensure your press release stands out and effectively reaches your target audience:
- Target the Right Audience: Identify the media outlets and journalists most relevant to your industry and podcasting topic.
- Craft a Captivating Headline: Your headline should be compelling and clear, giving readers an immediate understanding of the podcast’s value. Make it intriguing enough to encourage further reading.
- Start Strong: The opening paragraph is crucial. Summarize the most important information—what the podcast is about, who is behind it, and why it matters—right at the beginning. This ensures that even if someone reads only the first few lines, they get the essential details.
- Know Your Audience: Tailor the press release to appeal directly to your target audience. Highlight aspects of the podcast that resonate with their interests, challenges, or needs.
- Emphasize What Makes Your Podcast Unique: Clearly articulate what sets your podcast apart from others in the same genre. Whether it’s the perspective you bring, the guests you feature, or the topics you cover, make sure it’s highlighted.
- Use Quotes Wisely: Include compelling quotes from the host or notable guests. Quotes can provide personal insights or exciting teasers about the content, adding a layer of depth and personality to your release.
- Be Concise and Clear: Avoid jargon and overly complex sentences. Your goal is to communicate effectively with your audience, not to impress them with elaborate vocabulary.
- Include Multimedia Elements: Whenever possible, incorporate links to photos, the podcast logo, or audio snippets. Visuals and audio can make your press release more engaging and give a taste of the podcast’s style.
- Provide Clear Calls to Action (CTAs): Tell readers exactly what you want them to do next, whether it’s listening to an episode, visiting your website, or following your social media channels. Make the action steps clear and easy to follow.
- Proofread and Edit: Typos, grammatical errors, and unclear sentences can undermine the professionalism of your press release. Carefully proofread your release or have someone else review it.
- Distribute Wisely: Beyond sending your press release to traditional media outlets, consider sharing it with podcast directories, relevant online communities, and through your own social media channels to broaden its reach.
- Follow Up: After distributing your press release, don’t hesitate to follow up with key contacts or media outlets. A personal touch can make a big difference in getting your release noticed.
- Measure and Learn: If possible, track the effectiveness of your press release in driving listeners to your podcast. Learn from what works and what doesn’t for future releases.
Distribution and Promotion:
- Expand Your Distribution Channels: Distribute the press release through a press release distribution service to reach a significantly larger number of targeted journalists.
- Distribute to Influencers and Bloggers: Using a press release distribution service like eReleases.com gets your release not only into the hands of traditional media outlets, but also sends it to targeted influencers and bloggers, potentially reaching customers in the media they access most often.
- Send to Alternative Channels: Beyond sending your press release to traditional media outlets, consider sharing it with podcast directories, relevant online communities, and through your own social media channels to broaden its reach.
- Leverage Social Media: Share the news on your social media platforms to increase reach and engagement.
- Update Company Materials: Incorporate the press release into your marketing materials, website, and social media profiles.
- Measure and Learn: If possible, track the effectiveness of your press release in driving listeners to your podcast. Learn from what works and what doesn’t for future releases.
Podcast Press Release Templates Examples
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three templates for a podcast press release, each designed to suit different types of announcements: the launch of a new podcast, a special episode release, and a milestone celebration. These templates provide a structured outline that you can customize with the specific details of your podcast.
Template 1: New Podcast Launch
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FOR IMMEDIATE RELEASE [Headline: Engaging and Newsworthy, Highlighting the Unique Aspect] [Subheadline: Additional Insight or Value Proposition] [City, Date] – [Podcast Name], a [brief description of content and format, e.g., weekly interview-based podcast exploring groundbreaking technologies], is set to launch its first episode on [Launch Date]. Hosted by [Host Name(s)], [brief background or expertise relevant to the podcast theme], this podcast promises to [Briefly state what the podcast aims to achieve, its target audience, and why it stands out]. In the first season, listeners can expect [describe the content, themes, or guest lineup of the initial episodes]. “[Quote from the host or creator sharing excitement about the podcast and what listeners can expect]” Available on [Platforms], [Podcast Name] invites listeners to dive into [topics] with episodes released [frequency]. For more information, visit [Website] or follow [Podcast Name] on [Social Media Links]. About [Podcast Name] Contact: |
Template 2: Special Episode Release
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FOR IMMEDIATE RELEASE [Headline: Highlighting the Special Episode and Its Unique Appeal] [Subheadline: Additional details about the guest, topic, or event] [City, Date] – [Podcast Name], the [description of the podcast], is excited to announce the release of a special episode featuring [Guest Name], [Guest’s title or reason for notability], available on [Release Date]. This episode will delve into [brief description of the episode’s content and what makes it special]. “[Quote from the host about what makes this episode a must-listen and the value it offers to listeners]” Listeners can find this special episode on [Platforms] starting [Release Date]. It offers an in-depth look at [Episode Topic], providing [mention any exclusive insights, stories, or advice]. For more updates and episode releases, follow [Podcast Name] on [Social Media Links] and subscribe on [Podcast Platforms]. About [Podcast Name] Contact: |
Template 3: Milestone Celebration
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FOR IMMEDIATE RELEASE [Headline: Celebrating the Milestone, e.g., “Podcast Celebrates 100th Episode with Star-studded Lineup”] [Subheadline: Briefly mention what the milestone episode includes or signifies] [City, Date] – [Podcast Name], a [brief description of the podcast], is proud to announce it has reached [Milestone, e.g., its 100th episode], a testament to its growing popularity and impact. To celebrate, [describe the milestone episode or event, including any special guests, live events, or giveaways]. “[Quote from the host/creator expressing gratitude towards listeners and reflecting on the journey so far]” The milestone episode will be available on [Release Date] across all major podcast platforms including [Platforms]. [Optional: Mention any special promotions, live streams, or interactive elements tied to the celebration]. Join [Podcast Name] in celebrating this milestone by tuning in to the episode and sharing your favorite moments using [Hashtag/Social Media Links]. About [Podcast Name] Contact: |
When customizing these templates, focus on highlighting what makes your podcast unique and
engaging to your target audience. Tailor each press release to showcase the value and excitement your podcast brings, whether it’s through insightful discussions, entertaining content, or exclusive interviews.
Distributing Your Press Release – Getting The Word Out
You may not be aware of this, but if you try to distribute your press release yourself, you’re going to get almost no media attention.
That’s why podcasters often choose to distribute their press releases through eReleases.com. eReleases stands out in the crowded space of press release distribution services because we offer targeted reach and a hands-on personalized approach, which are crucial when you’re trying to cut through the noise and reach your ideal audience.
One of the keys to our success is that we have spent years developing a network that spans thousands of media outlets, journalists, and industry-specific influencers – over 1.7 million journalists and influencers!
This vast network ensures that your podcast press release can reach not just a wide audience, but the right audience. Whether you’re targeting tech enthusiasts, history buffs, or lifestyle audiences, we can help tailor your distribution to hit the mark. This targeted approach increases the chances of your press release catching the eye of journalists and influencers who are most likely to be interested in your content, thereby enhancing the possibility of media coverage and audience engagement.
Second, every press release we distribute goes onto the PR Newswire national press release wire, the premiere wire service for press releases. Nobody else can offer this service, due to our exclusive contract with them.
Another significant advantage of using eReleases is our personalized customer service and expert advice. Unlike many distribution services that offer a one-size-fits-all solution, we provide personalized consultation to ensure your press release is formatted for maximum impact. We can offer guidance on how to craft your message to make it more appealing to journalists. This level of support is invaluable for podcasters who may be new to the world of press releases and need expert advice to make their announcement stand out.
Finally, our comprehensive reporting and analytics provided by eReleases allow podcasters to track the performance of their press releases. This feedback is crucial for understanding the effectiveness of your press release strategy and making informed decisions for future promotions. By analyzing which media outlets picked up your press release, the reach of your announcement, and the overall engagement, you can fine-tune your approach to ensure even greater success down the line.
Crafting Your Podcast Press Release
In this article, we’ve put together a handy guide for you on how to create eye-catching press releases for your podcast. Whether you’re launching a brand new show, dropping a special episode, or celebrating a big milestone, we’ve got you covered. We’ve laid out all the essential elements your press release needs, from a headline that grabs attention to a call to action that gets results. Plus, we shared some insider tips to make your press release stand out, like knowing your audience inside out, spotlighting what makes your podcast a must-listen, and keeping your message crystal clear.
But that’s not all – we’ve also included 15 example press releases tailored to different scenarios. These templates are here to make your life easier, offering you a blueprint that you can personalize with the unique details of your podcast. It’s our way of helping you spread the word about your show, attract more listeners, and make a splash in the podcast world. So, dive in and let’s get your podcast the attention it deserves!
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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