The Pet Marketer’s Guide to Writing and Distributing Press Releases
Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.
What to Write a Press Release About – Pet Manufacturers and Marketers
Need ideas for topics a manufacturer or marketer of pet-oriented products and services could write a press release about? Here are 31 ideas to get you started:
New Pet Food Launch: Announce the introduction of a new pet food that provides balanced nutrition for pets. Highlight its unique features, ingredients and the research behind it.
Pet Care Tips for Seasonal Changes: Share a comprehensive guide on how to protect pets during seasonal changes, curated by expert vets and pet care professionals.
Expansion into New Markets: Announce plans to expand business operations into new markets, detailing the strategy, timeline, and objectives for the new regions.
Pet Wellness Seminar: Publicize an upcoming seminar where pet owners can learn about holistic pet wellness from industry experts.
Merger or Acquisition: Release information about a recent merger or acquisition, highlighting the benefits and future prospects of this new alliance.
Innovative Pet Grooming Products: Unveil a line of pet grooming products with innovative features and explain how they help pet owners maintain their pet’s hygiene.
Sustainability Initiatives: Share your commitment to sustainability, detailing the steps taken to reduce the environmental footprint of your products or operations.
Charitable Partnership Announcement: Announce a partnership with a charity organization and how this collaboration will help pets in need.
Collaboration with Celebrity: Share news about a collaboration with a celebrity pet lover, detailing the scope of the partnership and its objectives.
New Pet Healthcare Service: Announce a partnership with or a new service aimed at improving pet healthcare, detailing the unique features of the service and how it benefits pet owners.
Improvements in Product Formulation: Highlight improvements made to product formulations that enhance the nutritional benefits for pets.
Special Promotion or Sale: Announce a limited-time promotion or sale, detailing the benefits and deals customers can expect.
Mobile App Launch: Announce the launch of a mobile app that enhances the shopping experience for pet owners or offers unique pet care features.
Pet Training Program: Share information about a new pet training program that helps pet owners in handling and training their pets effectively.
Research Findings on Pet Nutrition: Publish research findings that provide valuable insights into pet nutrition and health.
New Store Openings: Announce the opening of new stores, detailing the services, products, and features they offer to local pet owners.
Product Recall: Release information about a product recall, providing reasons for the recall and steps taken to ensure the safety of pets.
Pet Insurance Partnership: Announce a new partnership with a pet insurance provider that offers added benefits to your customers.
Customer Reward Program: Share details about a new customer reward or loyalty program, highlighting how it offers value to pet owners.
New Board Appointment: Announce a significant new appointment to your company’s board, detailing their experience and potential contributions to the company.
Veterinary Advice Column: Launch a regular advice column from a professional vet, providing tips and advice to pet owners.
Pet Adoption Events: Publicize upcoming pet adoption events, highlighting partnerships with local shelters and the benefits of pet adoption.
Earnings Report: Publish the company’s earnings report, focusing on financial performance, growth, and future projections.
Pet Influencer Collaboration: Announce a collaboration with a popular pet influencer, detailing how they will represent your brand and products.
Product Packaging Redesign: Unveil a new product packaging design, detailing the creative process and how it reflects the company’s brand values.
Pet Safety Products: Launch a range of pet safety products, highlighting their features and explaining how they contribute to pet safety.
Initiative to Support Homeless Pets: Announce an initiative to support homeless pets, detailing the actions and goals of the initiative.
Pet-Themed Merchandise Launch: Unveil a range of pet-themed merchandise, highlighting the unique designs and how they celebrate the bond between pets and owners.
Partnership with Pet Resorts: Announce a partnership with pet resorts that allows customers to access special deals and benefits.
Pet Tech Products: Launch a range of tech products for pets, detailing their features and benefits for pets and pet owners.
Pet Behavior Research: Publish research findings about pet behavior, providing insights that can help pet owners better understand and care for their pets.
How to Write a Results-generating Press Release for Pet Companies
Download this free press release template
The first step in writing a press release is to set your press release up properly.
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Get Even Better Results by Distributing Your Press Release to the Right People
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Want more sample press releases? I’m happy to help…
What Are You Announcing? Examples and Templates by Type of Press Release
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