The Importance of Press Releases in Building Construction Company Revenues
If your job includes generating more business for your construction company, regularly creating and distributing press releases should be an important item on your to-do list. This is especially important the bigger and more aggressive you want to be in your growth.
Why? Because press releases bring many advantages that can help build your company, including:
They strengthen your competitive position for future bids and contracts by documenting successful project completions, safety records, and technical capabilities. When decision-makers research potential contractors, a history of press releases highlighting relevant experience provides credible third-party validation of the company’s expertise.
Press releases create visibility with multiple stakeholder groups simultaneously – from potential clients and investors to subcontractors and employees. This broad reach makes them a cost-effective way to communicate major developments while building market presence and brand awareness.
They help attract and retain talent in a tight labor market by showcasing company culture, growth trajectory, and commitment to worker safety and development. Regular announcements about new projects, promotions, and achievements demonstrate stability and career advancement opportunities.
Press releases establish a documented track record of growth and success that supports financing efforts. When seeking bonds, loans or investment, a consistent history of press releases about project wins, completions and financial milestones provides evidence of business momentum and management capability.
They provide an official record of company milestones that can be referenced for marketing, proposals, and credentialing. Having an archive of press releases about key achievements creates reliable source material for developing other business development and communications materials.
Construction Press Release Examples
Of course, it’s easy to see how a press release could be issued to announce the beginning and ending of construction projects. But there are many other times when you can (and probably should) be issuing press releases. Here are some examples:
I’ve found that it’s always easier to write anything when I have a fill-in-the-blank template. So, to simplify your life, here are templates you can use to write several of the most frequently-used press releases in the industry:
Template 1 – New Project/Contract Win
FOR IMMEDIATE RELEASE
[Date]
[Construction Company] Selected for [Project Type] Development
[CITY, State] — [Construction Company] has been awarded the contract for [brief project description]. The [dollar amount/project scope] project will [describe primary impact or significance].
The development, scheduled to begin [timeframe], will create [number] construction jobs and contribute to the region’s economic growth. [Description of project features, scope, or unique elements].
“[Quote from company executive about significance of project and company’s expertise],” said [Name], [Title] at [Construction Company].
[Additional paragraph about project timeline, community impact, or innovative features]
[If applicable: Information about sustainability features, community benefits, or unique construction methods]
About [Construction Company] [Standard boilerplate about the company – 2-3 sentences]
Media Contact:
[Name]
[Title]
[Company]
[Phone]
[Email]
###
Template 2 – Technology/Innovation Launch
FOR IMMEDIATE RELEASE
[Date]
[Company] Introduces Revolutionary [Technology/Solution] for Construction Industry
[CITY, State] — [Company] today announced the launch of [product/technology name], a groundbreaking solution designed to [primary benefit/purpose].
This innovative [technology/product] addresses [industry challenge] by [explanation of how it works]. Early testing has demonstrated [specific results or improvements].
“[Quote from technical leader about development process and significance],” said [Name], [Title] at [Company].
[Paragraph about specific features and benefits]
[Paragraph about availability, pricing, or implementation details]
[Information about industry impact or future developments]
About [Company] [Standard boilerplate about the company – 2-3 sentences]
Media Contact:
[Name]
[Title]
[Company]
[Phone]
[Email]
###
Template 3 – Safety/Achievement Milestone
FOR IMMEDIATE RELEASE
[Date]
[Company] Achieves Significant Safety Milestone on [Project/Company-Wide]
[CITY, State] — [Company] has reached [specific achievement] in workplace safety, marking a significant milestone in the construction industry.
The achievement represents [explanation of significance and how it was achieved]. This milestone demonstrates [Company]’s commitment to [specific value or priority].
“[Quote from safety director about the achievement and company culture],” said [Name], [Title] at [Company].
[Details about safety programs or initiatives that contributed to success]
[Information about company’s ongoing commitment to safety and future goals]
About [Company] [Standard boilerplate about the company – 2-3 sentences]
Media Contact:
[Name]
[Title]
[Company]
[Phone]
[Email]
###
Template 4 – Partnership/Strategic Alliance
FOR IMMEDIATE RELEASE
[Date]
[Company] and [Partner] Announce Strategic Partnership to [Objective]
[CITY, State] — [Company] and [Partner] today announced a strategic partnership to [description of partnership purpose/goals].
The collaboration will [explain benefits/outcomes] and provide [specific advantages] to [target market/beneficiaries].
“[Quote from executive about partnership significance],” said [Name], [Title] at [Company].
“[Quote from partner organization about shared vision],” said [Name], [Title] at [Partner].
[Details about implementation timeline and specific initiatives]
[Information about market impact or industry significance]
About [Company] [Standard boilerplate about the company – 2-3 sentences]
About [Partner] [Standard boilerplate about partner company – 2-3 sentences]
Media Contact:
[Name]
[Title]
[Company]
[Phone]
[Email]
###
Template 5 – Expansion/Growth Announcement
FOR IMMEDIATE RELEASE
[Date]
[Company] Announces [Expansion Type] to Meet Growing Market Demand
[CITY, State] — [Company] today announced plans to [description of expansion] in response to [market conditions/demand].
The expansion includes [specific details about growth] and represents a [dollar amount] investment in [location/market]. This strategic growth will [benefits/outcomes].
“[Quote from executive about growth strategy and market opportunity],” said [Name], [Title] at [Company].
[Details about timeline and implementation phases]
[Information about job creation, economic impact, or community benefits]
[If applicable: Future growth plans or additional phases]
About [Company] [Standard boilerplate about the company – 2-3 sentences]
Media Contact:
[Name]
[Title]
[Company]
[Phone]
[Email]
###
Construction Press Release Ideas
By now I’m guessing you’re sold on the profit-building potential of press releases. But if you’re normal, you’re struggling to think of topics you could write one about. Here are 50 of them!
New Contract Award
Major contract win signals company’s growing market presence and capabilities.
Project Completion Milestone
Successful completion of significant construction project demonstrates execution excellence.
Safety Achievement
Company reaches one million hours without lost-time incidents.
New Technology Implementation
Adoption of cutting-edge construction technology enhances project delivery capabilities.
Leadership Appointment
Strategic hire of senior executive strengthens company’s management team.
Regional Expansion
Company opens new office to serve growing market demand.
Industry Certification Achievement
Obtaining specialized certification validates technical expertise.
Sustainability Milestone
Project achieves significant environmental certification or breakthrough.
Equipment Fleet Expansion
Major investment in new construction equipment increases operational capacity.
Training Program Launch
New initiative develops workforce skills and capabilities.
Partnership Announcement
Strategic alliance enhances service offerings or market reach.
Innovation Award
Industry recognition validates company’s technological leadership.
Community Initiative
Launch of program supporting local community development.
Project Phase
Completion Significant milestone reached in major construction project.
Diversity Achievement
Company reaches key diversity hiring or contracting goals.
New Service Line
Expansion into new construction specialty or service area.
Financial Performance
Strong financial results demonstrate company stability and growth.
Research Findings
Publication of significant construction industry research or data.
Charitable Initiative
Major donation or support for community construction project.
Product Launch
Introduction of new construction material or equipment.
Process Innovation
Development of improved construction methodology.
Quality Recognition
Achievement of quality management certification or award.
Apprenticeship Program
Launch of initiative to develop next generation of skilled workers.
Environmental Initiative
Implementation of new sustainable construction practices.
Digital Transformation
Adoption of advanced digital construction management tools.
Veteran Hiring Program
Launch of initiative to recruit military veterans.
Industry First
Achievement of unprecedented construction milestone or technique.
Emergency Response
Support for disaster recovery or emergency construction needs.
Project Timeline Achievement
Early completion of major construction project.
Supply Chain Innovation
Implementation of improved materials management system.
Educational Partnership
Collaboration with academic institution for workforce development.
Safety Innovation
Introduction of new construction safety technology or process.
Client Recognition
Achievement of client satisfaction milestone or award.
Operational Expansion
Addition of new construction capabilities or services.
Industry Leadership
Appointment to industry board or leadership position.
Productivity Milestone
Achievement of significant efficiency improvement.
Tech Integration
Implementation of new construction management software.
Research Partnership
Collaboration on construction industry research initiative.
Market Leadership
Achievement of significant market share milestone.
Employee Development
Launch of new professional development program.
Equipment Innovation
Development of new construction equipment or tool.
Sustainable Materials
Introduction of eco-friendly construction materials.
Project Portfolio Growth
Achievement of project portfolio milestone.
Industry Contribution
Publication of significant industry best practices.
Corporate Milestone
Anniversary or significant company achievement.
Infrastructure Innovation
Development of new infrastructure construction technique.
Quality Process
Implementation of enhanced quality control system.
International Expansion
Entry into new international market.
Workforce Achievement
Recognition for outstanding employment practices.
Heritage Preservation
Achievement in historical building restoration.
Distributing Your Press Release – Why Construction Companies Should Consider Using a National Press Release Distribution Service
Once you finish with your press release, most people think that sending it off to their local media is good enough. It’s good, just not good enough. Here are 5 reasons you should consider using a quality press release distribution service to go beyond your local media:
Major construction projects have broad economic impact that extends beyond local regions. By highlighting projects valued at $100M+ or those involving critical infrastructure, companies can attract investor attention and demonstrate their capacity to handle large-scale developments that affect national supply chains and employment.
Construction innovations and technological breakthroughs often have industry-wide implications. When a company pioneers new building techniques, sustainable practices, or safety protocols, sharing these advances through national channels can position them as thought leaders and attract potential partners or clients from across the country.
National visibility strengthens recruitment efforts in a competitive labor market. By showcasing major achievements, safety records, and company culture through national press releases, construction firms can attract top talent – from experienced project managers to skilled trades workers – regardless of geography.
Construction companies seeking to expand into new regions benefit from established national brand recognition. Regular national press coverage helps build credibility with potential clients, local government entities, and financial institutions in markets where they plan to grow, making market entry more seamless.
Quality distribution services like eReleases.com provide instant access to thousands of relevant media contacts, industry publications, and news sites that would be impossible to reach through manual distribution. This extensive network ensures press releases reach specialized construction and real estate reporters, trade publications, and business journalists who regularly cover the industry – dramatically increasing the chances of meaningful media coverage.
Professional distribution services offer valuable metrics and analytics that help you measure the effectiveness of each press release you issue. This data helps companies refine their PR strategy and demonstrate ROI, while also providing insight into which types of announcements generate the most interest.
These services handle all technical aspects of distribution including formatting, SEO optimization, and multimedia integration. Their platforms ensure press releases appear properly across different outlets and devices, while also maximizing online visibility through proper keyword optimization and tagging – allowing construction companies to focus on content rather than technical delivery details.
What Are You Announcing? Examples and Templates by Type of Press Release
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