Conference and Convention Example Press Releases and Templates

If your job includes promoting your conference or convention, writing and distributing press releases should be high on your to-do list!

Table of Contents
Why Press Releases Are Vital in Promoting Conferences and Conventions
Conference and Convention Press Release Examples
Conference and Convention Press Release Ideas
Press Release Ideas for Companies to Promote Their Participation in Conferences and Conventions
Conference and Convention Press Release Templates
Distributing Your Press Release
Examples and Templates by Type of Press Release
Press Release Examples Across Several Industries

Why Press Releases Are Vital in Promoting Conferences and Conventions

Here are 5 key reasons why press releases are vital for promoting conferences and conventions:

• Visibility and Reach – Press releases provide wide exposure through media channels that may not be reached through standard marketing efforts. They can help attract attention from industry publications, local news outlets, and online media platforms that your target audience follows, extending your reach beyond your existing contact list.
• Credibility and Authority – Unlike advertising or direct marketing, press releases carry the weight of news coverage. When a media outlet picks up and shares your conference announcement, it lends third-party credibility to your event. This editorial coverage is often viewed as more trustworthy than paid promotions, helping establish your conference as a significant industry event.
• Generating Revenue – Well-crafted press releases directly support revenue goals by attracting attendees, sponsors, and exhibitors. By highlighting the conference’s value proposition, anticipated attendance, speaker lineup, and business opportunities, press releases help justify participation costs to potential sponsors and attendees while creating FOMO (fear of missing out) that can drive registration and booth sales.
• Search Engine Optimization – Press releases distributed through major wire services and picked up by news outlets create valuable backlinks and improve your conference’s online visibility. This digital footprint helps potential attendees find your event when searching for industry conferences or related topics, while also improving your event website’s search engine rankings.
• Stakeholder Communication – Press releases serve as an official communication channel to simultaneously reach multiple stakeholders – potential attendees, speakers, sponsors, exhibitors, and industry partners. They provide a consistent, professional message that can be referenced by all parties and help align everyone’s understanding of the event’s value proposition and key details.

Conference and Convention Press Release Examples

I find the best way to wrap your mind around the potential of press releases to promote your conferences and conventions is to see examples of actual press releases others have sent. Here are 12 to give you a vision:

Conference announcement

Convention announces its speaker lineup

Convention announces its keynote speaker

More Convention and Conference Press Release Samples

Company to present at industry conference
https://www.prnewswire.com/news-releases/danaher-to-present-at-evercore-isi-healthconx-conference-302316971.html

Convention announcement
https://www.prnewswire.com/news-releases/nfra-convention-2024-bringing-the-frozen–refrigerated-foods-industry-together-302284683.html

Company to host conference
https://www.prnewswire.com/news-releases/alibabacom-to-host-second-flagship-cocreate-conference-rolls-out-new-ai-advancements-to-simplify-global-trade-302217889.html

Over 7000 set to attend convention
https://www.prnewswire.com/news-releases/over-7-000-attendees-expected-to-attend-doterra-annual-convention-302229927.html

Conference recap announcement
https://www.prnewswire.com/news-releases/oppenheimer-concludes-20th-annual-professionals-alliance-group-pag-conference-302304468.html

Convention center welcomes first visitors to its expanded space
https://www.prnewswire.com/news-releases/colorado-convention-center-welcomes-first-groups-into-expanded-space-302171163.html

Company to webcast its presentation at conference
https://www.prnewswire.com/news-releases/kimberly-clark-to-webcast-its-presentation-at-morgan-stanleys-global-consumer–retail-conference-302316839.html

City to host convention
https://www.prnewswire.com/apac/news-releases/singapore-to-host-singapore-convention-week-2024-302228636.html

Company to host booth at convention
https://www.prnewswire.com/news-releases/co-diagnostics-inc-to-host-booth-at-the-2024-uhcaucal-fall-convention–expo-on-oct-2-3-302265287.html

Conference and Convention Press Release Ideas

At this point, my guess is you’re interested in writing one (or many!) press releases for your conferences and conventions. But you’re struggling to see what you could write them about. I’ve got you covered – here are 53 different ideas!

1. Conference Announcement – Announcing the date and location of your next conference.
2. Keynote Speaker Announcement – Revealing a high-profile industry leader, thought expert, or celebrity who will deliver the main address at the event.
3. New Product Launch – Announcing the debut of a groundbreaking product or service that will be unveiled for the first time at the conference.
4. Record-Breaking Attendance – Celebrating reaching the highest number of registered attendees in the event’s history.
5. Industry Partnership – Announcing a strategic collaboration between two or more companies that will be formalized during the conference.
6. Sustainability Initiative – Highlighting eco-friendly measures being implemented to make the conference carbon-neutral or reduce its environmental impact.
7. Innovation Award – Recognizing outstanding achievements in technology, research, or business practices through a newly established award program.
8. Research Findings – Presenting groundbreaking study results or industry insights that will be shared exclusively at the conference.
9. Virtual Component Addition – Introducing hybrid or virtual attendance options to make the conference more accessible to a global audience.
10. Charitable Partnership – Announcing collaboration with a nonprofit organization or charitable initiative tied to the conference.
11. Educational Track Launch – Unveiling new specialized learning tracks or certification programs available to attendees.
12. International Expansion – Announcing the conference’s growth into new global markets or regions.
13. Startup Competition – Launching a pitch competition or startup showcase featuring emerging companies in the industry.
14. Technology Implementation – Introducing new conference technology like AI-powered networking tools or augmented reality experiences.
15. Industry First – Announcing a pioneering achievement or milestone that will be demonstrated at the conference.
16. Speaker Diversity Initiative – Highlighting efforts to ensure diverse representation among presenters and panelists.
17. Interactive Experience – Revealing unique hands-on demonstrations or immersive experiences planned for attendees.
18. Market Research – Sharing industry-specific data or trend analysis that will be presented during the conference.
19. Celebrity Appearance – Announcing a special guest appearance by a well-known figure relevant to the industry.
20. Venue Change – Communicating the selection of a new, larger, or more prestigious location for the conference.
21. Anniversary Celebration – Marking a significant milestone in the conference’s history with special events or recognition.
22. Acquisition News – Announcing a company merger or acquisition that will be detailed during the conference.
23. Scholarship Program – Introducing opportunities for students or emerging professionals to attend the conference.
24. Live Streaming – Announcing plans to broadcast keynote sessions or major presentations to a wider audience.
25. Executive Appointment – Revealing new leadership appointments that will be introduced at the conference.
26. Safety Protocols – Detailing enhanced security measures or health and safety initiatives for attendee protection.
27. Global Impact – Highlighting the conference’s influence on international business or cultural exchange.
28. Mentorship Program – Launching a program connecting industry veterans with newcomers during the conference.
29. Technology Partnership – Announcing collaboration with tech providers to enhance the conference experience.
30. Industry Challenge – Introducing a competition or hackathon addressing current industry challenges.
31. Accessibility Initiative – Highlighting efforts to make the conference more inclusive for attendees with disabilities.
32. Career Fair – Announcing a job fair or recruitment component added to the conference.
33. Workshop Series – Introducing hands-on training sessions or specialized workshops for skill development.
34. Community Outreach – Detailing local community engagement initiatives tied to the conference.
35. VIP Experience – Launching exclusive networking or behind-the-scenes opportunities for select attendees.
36. Mobile App Launch – Introducing a new conference app with enhanced features for attendee engagement.
37. Certification Program – Announcing professional certification opportunities available during the conference.
38. Investment Forum – Launching a platform for connecting startups with potential investors at the conference.
39. Industry Standards – Announcing new guidelines or best practices to be established during the conference.
40. Student Program – Introducing special tracks or opportunities for student participation and learning.
41. Exhibitor Milestone – Celebrating a record number of exhibitors or booth space sold for the conference.
42. Regional Impact – Highlighting the conference’s economic impact on the host city or region.
43. Innovation Lab – Announcing a dedicated space for testing new technologies or solutions at the conference.
44. Wellness Initiative – Introducing health and wellness programs or activities for conference attendees.
45. Media Partnership – Announcing collaboration with major media outlets for conference coverage.
46. Cultural Exchange – Highlighting international cultural elements or exchange programs at the conference.
47. Networking Platform – Introducing new tools or methods for facilitating connections between attendees.
48. Research Grant – Announcing funding opportunities or grants to be awarded during the conference.
49. Alumni Program – Launching special recognition or events for long-time conference attendees.
50. Sustainability Award – Introducing recognition for environmentally conscious practices in the industry.
51. Digital Archive – Announcing the creation of a searchable database of conference presentations and materials.
52. Industry Forecast – Revealing predictions or trend analysis for the coming year at the conference.
53. Breakthrough Development – Announcing significant industry advancement to be demonstrated at the conference.

Press Release Ideas for Companies to Promote Their Participation in Conferences and Conventions

Press releases can be used by more than just the conference hosts. They can also be used by companies to promote their participation in conferences and conventions. Here are 52 ideas that could help:

1. Participation Announcement – Confirming that your organization will be attending a major industry conference, signaling your commitment to industry engagement.
2. Speaking Role – Announcing that your CEO or key executive has been selected as a featured speaker or panelist at an influential conference.
3. Booth Exhibition – Highlighting your organization’s interactive booth or exhibition space where you’ll showcase products or services.
4. Award Recognition – Sharing news about an award or honor your organization will receive during the conference ceremony.
5. Product Demonstration – Announcing plans to showcase new technology or solutions at your conference booth or during a dedicated session.
6. Research Presentation – Highlighting that your team will present significant research findings or case studies during the conference.
7. Educational Session – Announcing that your organization will lead workshops or training sessions during the conference.
8. Partnership Announcement – Revealing new collaborations or partnerships that will be formalized during the conference.
9. Student Delegation – Announcing that your school is sending students to present research or compete in conference competitions.
10. Sponsorship Role – Highlighting your organization’s role as a major sponsor or supporter of the conference.
11. Innovation Showcase – Announcing your participation in the conference’s innovation or startup showcase area.
12. Recruitment Initiative – Sharing plans to conduct interviews or meet potential candidates during the conference.
13. Alumni Gathering – Announcing special events or meetups for your organization’s alumni during the conference.
14. Charitable Initiative – Highlighting your organization’s charitable activities or fundraising efforts at the conference.
15. Industry Leadership – Announcing your organization’s role in leading key discussions or working groups at the conference.
16. Global Expansion – Using the conference to announce expansion into new markets or regions.
17. Knowledge Sharing – Highlighting your organization’s contribution to professional development sessions or best practices panels.
18. Customer Success Story – Announcing that your clients will present case studies or success stories at the conference.
19. Technology Integration – Sharing how your organization’s technology will be used to enhance the conference experience.
20. Community Impact – Highlighting local community initiatives or partnerships tied to your conference participation.
21. Research Funding – Announcing grants or funding opportunities your organization will offer during the conference.
22. Diversity Initiative – Sharing your organization’s efforts to promote diversity and inclusion through conference activities.
23. Sustainability Commitment – Highlighting your organization’s eco-friendly practices or initiatives during the conference.
24. Professional Development – Announcing specialized training or certification programs your organization will offer at the conference.
25. Industry Solution – Revealing how your organization is addressing key industry challenges through conference presentations.
26. Market Analysis – Announcing the release of industry research or market insights during your conference session.
27. Innovation Competition – Sharing your organization’s role in judging or sponsoring innovation competitions at the conference.
28. Student Mentorship – Highlighting programs connecting your organization’s executives with student attendees.
29. Professional Certification – Announcing new certification or training programs your organization will launch at the conference.
30. Volunteer Initiative – Sharing how your organization’s team will contribute to conference-related community service projects.
31. Cultural Program – Highlighting cultural exchange or international programs your organization will facilitate at the conference.
32. Educational Resources – Announcing new teaching materials or curriculum your organization will share at the conference.
33. Industry Standards – Sharing your organization’s role in developing new industry standards or best practices at the conference.
34. Accessibility Program – Highlighting initiatives to make your conference presence more accessible to all attendees.
35. Future Vision – Announcing your organization’s long-term strategy or vision during conference presentations.
36. Professional Network – Sharing special networking events or meetups your organization will host during the conference.
37. Technology Demonstration – Announcing live demonstrations of your latest innovations or solutions at your booth.
38. Crisis Response – Highlighting your organization’s solutions or responses to industry challenges during conference sessions.
39. Environmental Impact – Sharing your organization’s sustainability goals or achievements through conference presentations.
40. Youth Engagement – Announcing programs or initiatives focused on engaging young professionals at the conference.
41. Research Collaboration – Highlighting new research partnerships or joint projects announced during the conference.
42. Digital Innovation – Sharing how your organization is implementing new digital solutions showcased at the conference.
43. Industry Expertise – Announcing thought leadership sessions or expert panels led by your organization’s team.
44. Educational Partnership – Highlighting collaborations with educational institutions announced during the conference.
45. Community Leadership – Sharing your organization’s role in community development initiatives discussed at the conference.
46. Professional Recognition – Announcing awards or honors your team members will receive at the conference.
47. Innovation Leadership – Highlighting your organization’s role in driving industry innovation through conference activities.
48. Market Expansion – Announcing new market opportunities or business growth revealed during the conference.
49. Skills Development – Sharing your organization’s commitment to professional development through conference programs.
50. Future Technologies – Announcing your organization’s investment in emerging technologies showcased at the conference.
51. Industry Collaboration – Highlighting new partnerships or joint ventures formalized during the conference.
52. Social Impact – Sharing your organization’s contributions to social causes through conference initiatives.

Conference and Convention Press Release Templates

It’s always easier to write when you can fill in a template with your own information, right? Here are fill-in-the-blank templates for different types of conference and convention press releases:

Template 1: Event Announcement

Template 2: Company to Showcase at Convention

Template 3: Record-Breaking Attendance

Template 4: Company to Announce New Product at Conference

Template 5: Keynote Address Announcement

Template 6: Sustainability Initiative Announcement

Template 7: Virtual Reality Component Announcement

Distributing Your Press Release

Once your press release is finished, the most important part of the process begins – distributing your press release to the people most likely to share it with their audience or even better, to write their own featured story about your announcement.

One of the key secrets to achieving that is to use a quality press release distribution service like eReleases.com to send out your press releases.

Here are several of the reasons why using a quality press release distribution service can make a huge difference in the quality of the media attention your announcement will receive:

Wire Service Access – eReleases give you access to the leading wire service for public relations announcement – Cision’s PR Newswire which is regularly read by virtually every major media outlet in the U.S.

Media Network Access – Distribution services maintain extensive networks of journalists, media outlets, and industry publications that would be difficult or impossible to reach independently, ensuring your news reaches relevant reporters and editors.

Geographic Targeting – Professional distribution services allow you to target specific geographic regions relevant to your conference, whether it’s local media for venue-specific news or national outlets for broader announcements.

Industry Segmentation – Distribution services can target specific industry verticals and trade publications that align with your conference’s focus, reaching the most relevant audiences for your event.

SEO Benefits – Major distribution services provide valuable backlinks from reputable news sites and media outlets, improving your conference’s search engine visibility and online presence.

Analytics and Tracking – Professional services provide detailed metrics about press release performance, including pickup rates, reader engagement, and media outlet reach, helping measure ROI and refine future communication strategies.

Multimedia Integration – Distribution services can effectively package and distribute multimedia elements like images, videos, and infographics alongside your release, enhancing visual appeal and engagement.

Compliance and Formatting – Distribution services ensure your releases meet journalistic standards and formatting requirements across different media outlets, increasing the likelihood of pickup.

Archive Access – Your releases are typically archived on the distribution service’s platform, creating a permanent, searchable record of your conference’s announcements and history.

Simultaneous Distribution – Services can simultaneously distribute your release across multiple channels, ensuring consistent timing and messaging across all media outlets.

Credibility Enhancement – Using a recognized distribution service adds legitimacy to your announcements, as journalists often view these services as reliable news sources.

Time Efficiency – Distribution services handle the complex logistics of media outreach, saving conference organizers significant time and resources compared to managing distribution internally.

Crisis Management – In urgent situations, distribution services can quickly disseminate important updates or changes to a wide audience through established channels.

Social Media Integration – Many services automatically share your release across relevant social media platforms, extending reach beyond traditional media outlets.

What Are You Announcing? Examples and Templates by Type of Press Release

1. Launching a New Product
   • New Product Press Release Instructions
   • More New Product Launch Examples and Templates
   • Tech Launch Example
2. Launching a Product Improvement
3. An Event
   • More Event Examples and Templates
4. A Grand Opening
   • Starting a New Business
5. Achievement of a Major Milestone
   • Individual Completes Milestone Example
   • Podcast Achieves Major Milestone
6. Receipt of an Award or Recognition
   • More Awards Achievement Examples
7. A New Hire or Promotion
   • More New Hire or Promotion Examples and Templates
8. Dealing With a Crisis
9. A Partnership With Another Organization
   • Tech Company Announces Licensing Deal
10. An Acquisition or Merger
11. Social Cause Activities
12. Release of a New Book
    • More New Book Examples and Templates
    • Author Announces New Book
13. Political Campaign Activities
    • Individual Announces Candidacy in Election
14. Music-Related Announcement
    • How to Write a Music Press Release
    • Music Producers, Directors & Songwriters
    • Musician & Theater
15. School/University Announcements
    • Student Wins Major Award
16. Media, Network, and Local Station Announcements
17. Nonprofit Announcements
18. Announce an Art Exhibition
19. Press Release for a Movie

Press Release Examples Across Several Industries

	Advertising & Marketing Press Release Examples		Automotive Press Release Examples
	Art Press Release Examples		Banking & Financial Services Press Release Examples
	Books Press Release Examples		Business Press Release Examples
	Consumer Electronics Press Release Examples		Education Press Release Examples
	Environment & Ecology Press Release Examples		Fashion Press Release Examples
	Fitness Press Release Examples		Food & Beverage Press Release Examples
	Government Press Release Examples		Healthcare Press Release Examples
	Hotel Press Release Examples		Internet Technology Press Release Examples
	Investments Press Release Examples		Law Firm Press Release Examples
	Personal Finance Press Release Examples		Pets Press Release Examples
	Real Estate Press Release Examples		Retailing Press Release Examples
	Seniors Press Release Examples		Software Press Release Examples
	Sports Press Release Examples		Transportation & Trucking Press Release Examples
	Travel Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

• Directory of Examples & Templates

• What is a Press Release?

• Click for Press Release Template & Format (including a blank press release example)

• Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)

• Click to Learn How to Write a Press Release

• Click to Learn How to Submit a Press Release

• To Write a Press Release Yourself or Not?

• 80+ Example Press Releases

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