If you have (or are considering adding) an app in your business, or are an app developer who wants to get more public attention and demand for your work, press releases can be a great tool.
Table of Contents
How Press Releases can Build Your Business
11 App Press Release Examples
50 Press Release Ideas for App Developers and App Development Companies
5 App Press Release Templates
Examples and Templates by Type of Press Release
Press Release Examples Across Several Industries
How Press Releases can Build Your Business
Here are five things press releases can do for your business:
- Increase Brand Awareness
A well-crafted press release can put your business in front of a larger audience, including potential customers, investors, and partners, helping to establish or reinforce your brand identity. - Boost Credibility and Authority
Getting your news picked up by reputable media outlets lends credibility to your business, positioning you as an authority in your industry or market. - Drive Website Traffic
Press releases distributed online can include links to your website, boosting traffic as interested readers click through to learn more about your offerings. - Generate Media Coverage
Press releases provide journalists and media outlets with story ideas and newsworthy content, increasing the likelihood of earned media coverage in newspapers, blogs, or broadcast media. - Enhance SEO Efforts
Optimized press releases can improve your search engine ranking by incorporating relevant keywords, backlinks, and engaging content, making it easier for potential customers to find you online.
These benefits make press releases a powerful tool for strategic business communication for your app or app development business.
11 App Press Release Examples
Company releases new app for families and kids
Company announces new rewards app to increase customer loyalty
App receives best of award
Veterans launch new app
https://www.prnewswire.com/news-releases/veteran-entrepreneurs-launch-myhome-app-to-help-homeowners-solve-the-complexities-of-maintaining-most-valuable-asset-302224157.html
App announces approval to enter Apple’s app store
https://www.prnewswire.com/news-releases/virtual-internet-announces-apple-has-approved-virtual-internets-virtual-5g-express-for-immediate-distribution-from-the-apple-app-store-302259280.html
New app to help people get out of debt
https://www.prnewswire.com/news-releases/introducing-achieve-good-the-free-app-empowering-americans-to-get-out-of-debt-302145669.html
New dating app released
https://www.prnewswire.com/news-releases/im-lonely-inc-launches-revolutionary-dating-app-to-foster-genuine-in-person-connections-302184541.html
App named iPhone app of the year
https://www.prnewswire.com/news-releases/alltrails-named-apples-2023-iphone-app-of-the-year-302001617.html
Company announces release of no code AI app generation tool
https://www.prnewswire.com/news-releases/appy-pie-launches-no-code-ai-app-generator-gpt-on-gpt-store-302282922.html
Company announces new app for mental health for young people
https://www.prnewswire.com/news-releases/magellan-health-launches-mental-wellbeing-app-for-young-people-302238638.html
Company announces release of new app security standards
https://www.prnewswire.com/news-releases/app-defense-alliance-announces-release-of-its-new-security-standard-ada-asa-v1-0–302277162.html
App Press Release Ideas
If you’re one of the many who think – “yes, press releases would be a great idea to build my business. But I have no idea what to issue a press release about…” then you’re in the right place.
Here are 50 ideas to start your brainstorming process.
50 Press Release Ideas for App Developers and App Development Companies
1. Revolutionizing Productivity:
[App Name] Launches New Features to Simplify Your Day
Highlight new productivity features and how they address common user pain points.
2. App Downloads Soar to 1 Million: [Company Name] Celebrates Major Milestone
Celebrate a significant download milestone and share the journey that got you there.
3. The Future of Fitness: [App Name] Integrates AI to Personalize Workouts
Showcase the integration of AI or other advanced technology to improve user experiences.
4. Introducing [Feature Name]: The First of Its Kind in [Industry] Apps
Announce a groundbreaking or unique feature and explain its significance.
5. [Company Name] Partners with [Well-Known Brand] to Expand User Reach
Share news of partnerships that can boost credibility and user interest.
6. Small Business Solutions: [App Name] Offers Tools Tailored for Entrepreneurs
Detail how your app helps small business owners thrive in their operations.
7. [App Name] Launches Global Campaign to Empower [Specific Demographic/Profession]
Highlight a global initiative or marketing campaign that makes a difference.
8. [Company Name] Pledges [X]% of Profits to Support [Charity/Initiative]
Announce your philanthropic efforts to improve public perception.
9. Breaking Barriers: [App Name] Makes Accessibility a Top Priority
Show how your app is designed with accessibility features for differently-abled users.
10. Celebrating Diversity: [Company Name] Wins [Award] for Inclusive Innovation
Promote awards and recognitions that validate your inclusivity efforts.
11. [App Name] Simplifies [Specific Task] With New One-Tap Feature
Explain how your app improves or automates a specific task for users.
12. [Company Name] Expands into [Region]: Bringing [App Name] to Millions
Highlight your expansion into new markets or regions.
13. Your Data, Your Rules: [App Name] Adds Advanced Privacy Features
Announce steps taken to strengthen user privacy and data protection.
14. [Company Name] Releases 2024 State of [Industry] Report Based on User Insights
Share unique industry insights collected through your app’s data.
15. Going Green: [App Name] Goes Carbon Neutral With Sustainable Practices
Describe your sustainability efforts and eco-friendly initiatives.
16. [App Name] Celebrates Users With [Annual Event/Contest]
Launch a user-focused contest or event to boost engagement and loyalty.
17. Gamifying Success: [App Name] Adds Fun Challenges to Boost Productivity
Explain how gamification in your app drives results for users.
18. From Idea to Reality: [Company Name] Shares Startup Journey in New Blog Series
Invite users to explore the behind-the-scenes story of your company’s growth.
19. [Company Name] Partners With Universities to Support App Development Education
Promote your efforts in fostering education or mentorship programs.
20. AI Meets Convenience: [App Name] Introduces Voice-Powered Commands
Highlight technological advancements like voice-command features.
21. [App Name] Saves Users [X] Hours Annually: New Study Reveals Impact
Share compelling statistics that prove your app’s value.
22. [App Name] Redefines Collaboration for Remote Teams
Announce features tailored for remote work productivity.
23. [Company Name] Pledges Commitment to Diversity in Tech Hiring
Publicize your organization’s diversity hiring goals and initiatives.
24. [App Name] Recognized by [Notable Organization] as Best in [Category]
Highlight significant industry awards or recognitions.
25. [Company Name] Launches Open API to Encourage Developer Innovation
Announce API availability to engage the developer community.
26. [App Name] Combats Burnout With Mindfulness Features
Show how your app supports mental health and well-being.
27. Unlocking Creativity: [App Name] Enables Artists to [Specific Action]
Target creatives with new tools and features designed for their niche.
28. [App Name] Revolutionizes Financial Management for Millennials
Promote features that cater to a specific demographic or financial habits.
29. [Company Name] Celebrates Its Anniversary With [Special Offers/Updates]
Mark milestones with promotional offers or announcements.
30. Data-Driven Innovation: [Company Name] Shares How AI Powers [App Name]
Dive into the technical details to show off your expertise in AI and data.
31. [App Name] Launches Offline Mode to Enhance Usability Anywhere
Announce features that cater to users without constant internet access.
32. [Company Name] Announces $[X] Million Investment in R&D for [Focus Area]
Share news about funding and innovation to excite stakeholders.
33. [App Name] Provides [Specific Profession] With Essential Daily Tools
Highlight industry-specific use cases for your app.
34. [Company Name] to Host Virtual Summit on [Industry Topic]
Promote your role as a thought leader by hosting or sponsoring events.
35. [App Name] Rolls Out Subscription Plans for Every Budget
Explain how you’re making your app accessible with tiered pricing.
36. [App Name] Integrates With [Popular Platform] to Expand Functionality
Highlight integrations with other apps or platforms for convenience.
37. [Company Name] Receives Prestigious [Grant/Funding] for [Project]
Showcase financial or institutional support for your innovative work.
38. [App Name] Brings Gamification to [Industry/Task] for Unprecedented Results
Announce new gamified features for a specific audience or purpose.
39. [App Name] Launches in Multiple Languages to Reach Global Users
Show your dedication to accessibility and inclusion worldwide.
40. [App Name] Delivers Personalized Recommendations With Machine Learning
Highlight ML features and their real-world benefits.
41. [Company Name] Releases Case Study Proving [App Name]’s Effectiveness
Show measurable results and success stories from users.
42. [App Name] Simplifies Family Life With Collaborative Tools
Target families with features tailored to their needs.
43. [Company Name] Invites Beta Testers for Next Big Update
Engage your user base by inviting them into your development process.
44. [App Name] Supports Digital Nomads With Location-Based Tools
Promote features aimed at the growing digital nomad community.
45. Celebrating Women in Tech: [Company Name]’s Spotlight Series
Highlight your initiatives for supporting women in technology.
46. [App Name] Secures Top Spot in [Industry] Rankings by [Notable Entity]
Announce rankings or accolades to boost your app’s reputation.
47. [App Name] Enhances Security With Two-Factor Authentication
Show commitment to user safety by rolling out advanced security measures.
48. [Company Name] Reveals Plans for [Upcoming Project/Product]
Tease an upcoming launch or development for media buzz.
49. [App Name] Joins Forces With [Organization] to Promote Digital Literacy
Collaborate on socially impactful initiatives for positive press.
50. [App Name] Innovates With AR to Transform User Interactions
Announce cutting-edge AR features for a modern audience.
5 App Press Release Templates
Now that you’ve discovered the topic of your press release, let’s get down to the nitty-gritty of how to write them. I’ve found that it’s always easier to write something when I have a template to follow. So here 5 different templates an app developer or a company with an app can use to promote their business to the media:
TEMPLATE 1: New Feature Announcement
| FOR IMMEDIATE RELEASE [Date] [App Name] Introduces [Feature Name], Redefining [Targeted Task/Industry] [City, State] – [App Name], the app known for [brief description of the app], has launched a groundbreaking new feature, [Feature Name], designed to [explain purpose/benefit]. This innovative addition will [specific impact on users], setting a new standard for [industry]. “[Insert brief quote from a company executive about the importance of the feature and how it benefits users],” said [Executive Name], [Executive Title]. [Provide further details about the feature, how it works, and any early user feedback or data supporting its impact.] To explore this new feature, download [App Name] on [platforms] or visit [website link]. About [Company Name] For more information, contact: ### |
TEMPLATE 2: Milestone Achievement
| FOR IMMEDIATE RELEASE [Date] [App Name] Celebrates [X Million Downloads] Milestone [City, State] – [Company Name] is proud to announce that [App Name] has surpassed [X million] downloads, solidifying its position as a leader in [industry]. Since its launch in [launch year], [App Name] has helped users [state key app functionality/benefit]. “This milestone is a testament to our dedication to creating a tool that truly resonates with users,” said [Executive Name], [Executive Title]. “We’re excited to continue innovating and supporting our growing community.” [Include user testimonials, notable features, or a brief roadmap for future updates.] Download [App Name] on [platforms] or learn more at [website link]. About [Company Name] For more information, contact: ### |
TEMPLATE 3: Partnership Announcement
| FOR IMMEDIATE RELEASE [Date] [Company Name] Partners with [Partner Name] to Enhance [App Name] Functionality [City, State] – [Company Name], the developer behind [App Name], has announced an exciting partnership with [Partner Name]. This collaboration will bring [specific enhancements, integrations, or services] to [App Name], allowing users to [explain benefit or new functionality]. “[Quote from a company executive explaining the significance of the partnership and its benefits to users],” said [Executive Name], [Executive Title]. “[App Name] is committed to [state app’s mission], and this partnership helps us deliver on that promise.” [Provide additional details about the partnership, any timelines for updates, and expectations for impact.] Discover the enhanced [App Name] experience by downloading it on [platforms] or visiting [website link]. About [Company Name] For more information, contact: ### |
TEMPLATE 4: Award or Recognition Announcement
| FOR IMMEDIATE RELEASE [Date] [App Name] Recognized as [Award Name/Title] by [Organization] [City, State] – [Company Name] is thrilled to announce that [App Name] has been awarded [specific award or title] by [awarding organization], acknowledging its excellence in [specific category/industry]. This honor reflects [Company Name]’s dedication to delivering [state key value or mission]. “We are humbled and honored to receive this recognition,” said [Executive Name], [Executive Title]. “This award motivates us to continue striving for innovation and excellence in [industry/field].” [Include details about the award, its criteria, and why your app was chosen. Add any relevant user data or milestones achieved.] Experience the award-winning [App Name] by downloading it on [platforms] or visiting [website link]. About [Company Name] For more information, contact: ### |
TEMPLATE 5: Event or Launch Announcement
| FOR IMMEDIATE RELEASE [Date] [Company Name] to Host [Event Name] and Reveal New [App Name] Features [City, State] – [Company Name] is excited to announce [Event Name], a [type of event, e.g., webinar, conference, live demo] that will unveil the latest updates and features of [App Name]. The event, scheduled for December 2024., will bring together [target audience or stakeholders] to explore [specific focus or highlight of the event]. “This is an opportunity to engage directly with our community and showcase the innovations we’ve been working on,” said [Executive Name], [Executive Title]. [Provide event details, registration links, and any key highlights attendees can expect.] Register for [Event Name] at [event link] or download [App Name] today on [platforms]. About [Company Name] For more information, contact: ### |
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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