This sample is part of a larger collection of press release examples.

New product release announcement
https://www.prnewswire.com/news-releases/verkada-launches-new-product-line-verkada-intercom-as-well-as-expansive-new-updates-across-its-entire-platform-301747770.html

Convention announcement
https://www.prnewswire.com/news-releases/nestle-to-unveil-new-food–beverage-products-at-natural-products-expo-west-2023-301752887.html

Product recall announcement
https://www.prnewswire.com/news-releases/subaru-announces-recall-on-2019-2022-model-year-ascent-301699016.html

Quarterly results announcement and earnings call
https://www.prnewswire.com/news-releases/oracle-announces-fiscal-2023-third-quarter-financial-results-301768416.html

New advertising campaign announcement
https://www.prnewswire.com/news-releases/nature-made-launches-major-new-advertising-campaign-timed-to-new-year-301708640.html

Market research study release
https://www.prnewswire.com/news-releases/new-study-shows-marketers-believe-their-companies-will-return-to-normal-more-quickly-than-their-lives-301113790.html

Marketing Vice President hiring announcement
https://www.prnewswire.com/news-releases/fanduel-names-andrew-sneyd-to-the-position-of-executive-vice-president-of-marketing-301598868.html

Market share announcement
https://www.prnewswire.com/news-releases/as-home-goods-sales-decline-wayfair-maintains-significant-market-share-301559924.html

Market expansion announcement
https://www.prnewswire.com/news-releases/wow-continues-market-expansion-adding-first-fiber-internet-customers-in-headland-alabama-301747329.html

Company acquisition announcement
https://www.prnewswire.com/news-releases/atlas-and-poseidon-announce-completion-of-acquisition-by-poseidon-acquisition-corp-301783276.html

How to Write and Distribute a Press Release – Advertising and Marketing Industry/Job Function

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

Need ideas for advertising and marketing topics you could write a press release about? Here are 19 ideas to get you started:

1. Product launch: Announce the introduction of a new product or service to generate excitement and interest.
2. Rebranding: Share information about your company’s new branding or image, highlighting the reasons behind the change.
3. Awards and recognitions: Showcase industry awards, recognitions, or honors your company has received, increasing credibility.
4. Special events: Promote upcoming events such as webinars, conferences, or trade shows to attract attendees and media attention.
5. Company milestones: Celebrate company achievements such as anniversaries, significant sales goals, or employee growth.
6. Case studies and success stories: Share customer success stories to demonstrate the effectiveness of your products or services.
7. New partnerships: Announce collaborations or partnerships with other companies, showcasing the strategic benefits of the alliance.
8. Charitable initiatives: Highlight your company’s corporate social responsibility efforts, demonstrating your commitment to the community.
9. New hires or promotions: Introduce new team members, particularly high-level executives or other key personnel, to build trust with stakeholders.
10. Market research findings: Share valuable insights from industry research, positioning your company as a thought leader.
11. Expansion plans: Announce geographical or market expansion, illustrating the company’s growth and ambition.
12. Crisis management: Address negative situations, such as product recalls or public relations issues, to maintain transparency and trust.
13. Competitive differentiation: Emphasize unique features, benefits, or pricing strategies that set your company apart from competitors.
14. Content marketing: Leverage press releases to share valuable content such as whitepapers, eBooks, or infographics, driving traffic to your website.
15. Influencer collaborations: Announce partnerships with influencers or celebrities to leverage their audience and enhance brand awareness.
16. Acquisition or merger: Share news about company acquisitions or mergers, outlining the strategic benefits and future plans.
17. Awarding of patents: Highlight the company’s innovative capabilities by announcing new patents or intellectual property rights.
18. Industry trends commentary: Offer expert opinions on relevant industry trends, positioning your company as a knowledgeable and reliable source.
19. Environmental, social, and governance (ESG) initiatives: Communicate your company’s commitment to sustainable practices and ethical values to attract conscious consumers and investors.

1. Download a Free Press Release Template

The first step in writing a press release is to get the format right. 

Here’s a free press release template for Microsoft Word.

And here’s a press release template for Google Docs.

2. Follow our step-by-step press release creation guide, showing you exactly how to: 

• Structure your press release.

• Format your press release properly.

• Write an effective press release headline.

• Create your lead and write your press release in inverted-pyramid style.

• Include effective quotes in your press release.

• Close your press release effectively.

• Optimize your press release for the search engines.

• Improve your press release to get even better results.

3. Learn how to write commonly-written press release types:

• New product press releases

• Event announcement press releases

• New hire press releases

• Book press releases

4. Let us write your press release for you

Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here.

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

1. Launching a New Product
   • New Product Press Release Instructions
   • More New Product Launch Examples and Templates
   • Tech Launch Example
2. Launching a Product Improvement
3. An Event
   • More Event Examples and Templates
4. A Grand Opening
   • Starting a New Business
5. Achievement of a Major Milestone
   • Individual Completes Milestone Example
   • Podcast Achieves Major Milestone
6. Receipt of an Award or Recognition
   • More Awards Achievement Examples
7. A New Hire or Promotion
   • More New Hire or Promotion Examples and Templates
8. Dealing With a Crisis
9. A Partnership With Another Organization
   • Tech Company Announces Licensing Deal
10. An Acquisition or Merger
11. Social Cause Activities
12. Release of a New Book
    • More New Book Examples and Templates
    • Author Announces New Book
13. Political Campaign Activities
    • Individual Announces Candidacy in Election
14. Music-Related Announcement
    • How to Write a Music Press Release
    • Music Producers, Directors & Songwriters
    • Musician & Theater
15. School/University Announcements
    • Student Wins Major Award
16. Media, Network, and Local Station Announcements
17. Nonprofit Announcements
18. Announce an Art Exhibition
19. Press Release for a Movie