Grand openings are a great opportunity to generate publicity and positively position your company in the eyes of your customers, investors and employees. They’re a great chance to issue a press release.
On this page, you will find:
And, to make things even easier, here are 14 different press releases written and distributed by real companies you can use to model yours after.
Grand opening press release example #1: New retail store
Press release example #2: Innovation center grand opening
Example #3: Local celebrity to appear at grand opening of retail store
Press release example #4: Cold storage facility grand opening
Press release example #5: Retail store chain announces new store grand opening
https://www.prnewswire.com/news-releases/daiso-new-store-opening-in-dallas-texas-301992615.html
Press release example #6: New outlet mall grand opening announcement
Press release example #7: Chain restaurant grand opening with ribbon cutting and all-day deal announcement
Press release example #8: Museum grand opening
Press release example #9: State of the art manufacturing facility grand opening
Press release example #10: New entertainment center grand opening plus charitable donation
Press release example #11: Medical center grand opening
Press release example #12: Luxury apartment complex grand opening
Press release example #13: Military discounts offered at grand opening of retail store
Press release example #14: Grand opening of new office in the Netherlands allowing for European expansion
A grand opening press release is an essential tool for businesses to announce their new ventures, aiming to generate media coverage and public interest. Here are the key steps to take and examples to use to create an effective grand opening press release:
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Identify Your Target Audience
It’s crucial to know what target audience you are trying to attract, i.e. who you want to attend your grand opening and the type of customers you hope to attract afterward. Tailor your press release to interest this audience, focusing on details relevant to their interests. For instance, an organic restaurant might highlight menu items, while a dental practice could include information about specialties and free screenings
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Writing the Press Release
The structure of a press release typically includes a header, body, and boilerplate. The header should contain your business name, contact information, and headline. The body is where the main story of your press release goes, and the boilerplate at the end provides a brief overview of your business
. 3 fill-in-the-blank templates and 14 grand opening press release examples are included below to make writing yours easier! -
Add Boilerplate Language
A boilerplate is a concise “About” section at the bottom of your press release, around 100 words, offering more context about your business. It should include background information and operating details like location and hours
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Distribute Your Press Release
After writing the press release, distribute it to media outlets and journalists. This step is crucial for gaining media coverage and potentially getting your story featured in local news
. Click here to learn more about eReleases’ press release distribution service.
Life’s so much easier when you just have a fill-in-the-blank template, so here are three sample grand opening press release templates you can use.
Template 1: Standard Grand Opening Press Release
| FOR IMMEDIATE RELEASE [Attention-Grabbing Headline About Your Grand Opening] [City, State, Release Date] – [Your Company Name], a [brief description of your business], is excited to announce the grand opening of its [new location/first store/etc.] at [address]. The event will take place on February 2025., starting at [time].The grand opening will feature [special promotions/events, such as discounts, guest appearances, free samples, etc.]. [Provide more details about the event, special guests, and any other attractions.]”[Insert a quote from a company representative about the new opening, what it means for the company and the community]”, said [Name, Position]. [Insert a brief paragraph about your company, its history, what it offers, and its significance in the industry/market.] Join us at [address] to celebrate this significant milestone. For more information, please contact [Media Contact Name] at [Phone Number] or [Email]. About [Your Company Name] Media Contact: |
Template 2: Community-Focused Grand Opening Press Release
| FOR IMMEDIATE RELEASE [Headline Highlighting Community Impact of Your Grand Opening] [City, State, Release Date] – [Your Company Name] is proud to announce the opening of its newest [type of business] in [location], scheduled for February 2025. at [time]. This event marks a significant commitment to the [city/area] community.The opening day will include [community-focused activities, local partnerships, etc.], highlighting our dedication to [local community/charitable cause].”[Quote about the company’s vision for community involvement and expectations from the new location]”, stated [Name, Position in the Company]. [Insert information about the company’s background, its role in the community, and any notable achievements or contributions.] We warmly invite the residents of [city/area] to join us at [address] for the grand opening. For more details, contact [Media Contact Name]. About [Your Company Name] Media Contact: |
Template 3: Innovative/Unique Feature Grand Opening Press Release
| IMMEDIATE RELEASE [Headline Emphasizing the Unique Aspect of Your Grand Opening] [City, State, Release Date] – The much-anticipated grand opening of [Your Company Name] is set for February 2025. at our new location in [address], starting at [time]. Our newest [type of business] introduces an innovative [product/service] to the [industry/market].The grand opening event will showcase [unique features or services offered], a first in the [specific field/area]. [Detail these unique aspects and how they benefit customers or the industry.]”[Quote from a key figure in the company about the innovation and its impact on customers and the market]”, commented [Name, Title]. [Additional information about the company, its mission, and the new features or services it’s introducing.] We look forward to welcoming guests to our state-of-the-art [business type] at [address]. For further inquiries, please reach out to [Media Contact Name]. About [Your Company Name] Media Contact: |
A grand opening press release should clearly communicate the who, what, when, where, and why of your event, targeting the appropriate audience and following the standard format to maximize the chances of media coverage and public interest.
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing With a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for a Movie
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Press Release Template & Format (including a blank press release example)
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Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Learn How to Write a Press Release
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How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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