Share Your Fashion Brand’s Latest News the Right Way
Fashion brands thrive when the press has access to their latest developments through the power of a press release for fashion.
The celebrity and influencer culture surrounding fashion and clothing brands has encouraged more people to talk about clothes and see what’s trending because the best way to get your clothes into your target audience’s hands is to get celebrity names and popular influencers talking about you.
Fashion news draws the eye of many people. Whether you’re a brand in Los Angeles or London, a press release can only benefit the marketing of your new clothing lines, upcoming collaborations, fashion shows, and more. There are so many ways that fashion news can be newsworthy, and we at eReleases are here to help you share that news by distributing your outstanding and compelling press release.
Noteworthy Topics for Fashion Press Releases
A good rule of thumb when choosing topics for fashion press releases is to make sure your topic is newsworthy. There are a variety of topics that you could utilize a press release for to announce to your target audience. PR for fashion tends to navigate more than just announcing new clothing lines. Some ideas are:
- Your brand making a conscious move toward sustainability and becoming a producer of sustainable fashion
- New employment, such as a new Chief Executive Officer, board of directors, marketing team, etc.
- A brand-new advertising campaign for clothing or fashion technology
- Reputation management after a disturbance in the community
- A celebrity influencer marketing collaboration campaign announcement
- Announcing a new fashion show in the same vein as a Fashion Week show
- New retail locations opening up, widening the scope of consumers
- Decades-old celebrity clothing being added to an art museum, like the Metropolitan Museum of Art
The list above provides just a few press-release-for-fashion ideas that the news media would choose over other topics. The idea is to inspire interest in the news to act on your news story and see that it’s something that truly counts. This goes for any brand, whether your brand is already popular or a rising star among the big fashion brands out there.
Whatever your worthy topic, eReleases will help you ensure your press release reads as newsworthy as possible and is written to the standard that will make your news hard to say no to.
Key Elements To Include in Your Fashion Press Release
The list above includes various topics that could make your fashion brand newsworthy and noteworthy if you were to write a press release about it, and below are some key elements you want to include in your press release so it draws the attention of the news media.
You want to explain why this news is noteworthy. What stands out about this fashion show that will pique people’s interest? Which celebrity is partnering with your company on this fashion project? What happened, and why is it important for you to now write a press release to the fashion community to protect your reputation? These and other questions are the types you should consider because the news media will be looking for the answers.
If your news is about a fashion event, you want to include the time and date, what the people can expect to experience at the event that would entice them to show up, and what attendees can hope to receive if they attend your fashion event as detailed in your press release for fashion. Providing these details will help sell the picture of the event to your target audience, so you want to mention these as clearly as possible.
The goal of a fashion press release is to share key information that will entice your target audience or draw new people into your audience through heightened brand awareness. We also have more generalized tips on how to write a successful press release on our site, and you should check those pages out before you begin writing.
How To Write a Press Release About Fashion News
The safest yet most professional way to write a fashion press release is to follow the format and template the news media has established as their preferred format. We don’t recommend straying from that format because it can become a mark against you. When submitting a press release, always put your best foot forward because you need the media to publish your fashion news.
We have plenty of example fashion press releases on our site to familiarize you with the process, including the formatting rules and general tone a press release should take to get accepted. The best thing you can do when writing press releases is to practice and observe from professionals, but the option to outsource the process to a skilled team is always available from our team at eReleases.
The Distribution Process for Press Releases for Fashion
The distribution process for fashion press releases, or any press release, follows the same process. After you’ve finalized, polished, and prepared your press release, it’s time to reach out to press contacts and submit it.
Done solo or with poor service, the process of submitting your press release for fashion can be hard and lengthy, as many of the news media contacts that the average business has aren’t specific emails but generic ones that can be far too open. That is if the email even still exists.
Our editors at eReleases have got you covered on this as well. Our distribution services will send your press release about fashion to a massive yet private community of 1.7 million journalists and social media influencers, plenty of whom report on fashion to their communities.
We’re also the only press release writing service to have nationwide partnerships with PR Newswire, which is a reputable network of journalists and news outlets that will get your fashion press release in front of even more interested parties. We’re the only exclusive, full-exposure partner to Newswire, which is a very big deal.
Work With Us, You’ll Get What You Paid For
At eReleases, we pride ourselves on giving you the service you paid for. You’re part of the process at every stage, and after distribution we’ll send you updates about your press release with actionable links that you can try yourself to see who and where your press release for fashion was published. Our editors and writers are seasoned professionals, after all, with over 23 years in the business of press release writing for any industry or topic, including fashion.
We have real press pick-up that most low-cost or free submission services can never promise you. Because press contacts constantly change over time as people change jobs, email addresses, etc., we do that tedious, costly work for you. If you distribute with us, your fashion press release will go to the most updated contact information possible. It’s part of our job to get you published.
Our editors and writers are available and waiting to work with you. No nonsense, no stress—just getting your fashion press release done and out into the right hands.