How to Measure the ROI of Your Press Release: A Guide
How to Measure Your Press Release’s ROI
If you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a better understanding of your reach, sales, an… Read more
Why Press Releases Are Critical to Your SEO Efforts
Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking.
A higher search engine ranking can position you in front of more custo… Read more
SEO and Press Releases: How To Use It to Your Advantage (Without Overusing it)
Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic se… Read more
DIY Press Releases vs. Hiring a Press Release Company: What to Know
About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.
You could make costly mistakes with your press releases. Journal… Read more
8 Signs You Need to Improve Your Press Release Writing
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
When is the Best Day and Time to Send a Press Release?
The Best Time to Send a Press Release
The best time to send a press release can vary depending on several factors, but here are some good rules of thumb:
- Between 8 AM and 10 AM, is best. This timing allows journalists to see your release early in their workday. In our testing, the email open rate for these press r
10 Benefits of Distributing Digital Press Releases for Your Businesses
Digital Press Releases
Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.
Posting press releases online could giv… Read more
Press Release Examples: What to Include in Your Next Press Release
An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your poi… Read more
5 Tips on Creating Social Media Press Releases
Tips for Social Media Press Releases
Are you wondering how you can make your press releases work on social media? Creating a social media press release, in addition to your normal press release, is a great way to make the most of your press releases by sharing them with a wide audience online.
If you want to b… Read more
8 Factors to Consider When Hiring a Press Release Service
A press release is a short and engaging news story that is sent to the media. It aims to capture the interest of a journalist, publication, or distribution channel, in the hopes that they will write or talk about it. That way, the news contained in the press release gets as much coverage as possible. This can b… Read more