Reasons People Unsubscribe from Your Email List

Why do people unsubscribe from your email list? This is a question that many entrepreneurs have asked themselves, but most have never really explored the issue to get to the root cause. It’s not always easy to figure out why they are unsubscribing, and it can be difficult to improve the situation. In … Read more

The Art of the Giveaway: Making It Work on Any Platform

Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to participate. So what sets the great giveaways apart from the mediocre ones and how do you successfully create a giveaway each time? Not to mention, how do you make a giveaway work no ma… Read more

Keeping Your Email Content Crispy Fresh

An email campaign is only as good as its content. If you work hard to get a million subscribers you’re just going to lose them if your actual emails stink. What’s even more of a pain is having to constantly come up with fresh content as the weeks, months, and even years go by.

How do you keep the content fresh afte… Read more

Why Email Newsletters Are Doomed

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link.

This is th… Read more

Turning Down a Press Opportunity Isn’t PR Suicide

Many public relations professionals may find it hard to believe, but it’s okay to turn down a press opportunity. And I’m not talking about opportunities where you may get sandbagged by a reporter. I’m talking about a press opportunity that looks good, at least on the surface.

Case in p… Read more