What Are the Different Types of Press Releases?
There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases.
In comparison, the travel industry went down by over 35 percent. The current news play… Read more
50 Benefits of Publishing a Press Release
Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”
Benefits of Publishing a Press Release
There are multiple benefits to publishing a press release, including:… Read more
Press Release Checklist to Maximize Your Results
It takes over five impressions before people begin remembering your brand. With regular press release distribution, you can remain top-of-mind. In time, brand awareness could even become recognition.
The next time a consumer needs your product or service, they’ll recall seeing your release.… Read more
How To Write Press Releases That Attracts Media Attention: A Guide
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.
In fact, 94% of consumers show loyalty to brands that over complete transparen… Read more
How to Choose a Press Release Topic for Small Businesses
Why The Right Press Release Topics are Important for Small Businesses
About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more
Press Release Examples: What to Include in Your Next Press Release
An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your poi… Read more
Press Release Template
About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. … Read more
How to Choose the Best Press Release Writing Service for Your Specific Needs
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
More About Customers – Love On ‘Em, Talk To ‘Em
Make Every Day Feel Like Customer Appreciation Day
Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for grant… Read more
Unethical Business Practices – The Effects They Can Have On Your Company
Unethical Business Practices
Unethical business practices and ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation… Read more